Kate Webber bends over backwards to give strong representation to Australian wine on her restaurant wine lists. She presents legacy brands, through to brands that represent the unknown middle ground of Australian wine, where the true excitement, innovation and value propositions are to be found. She extends herself and fights to get wines on her lists that ordinary would not be available given the unique three tier system. Kates love affair with Australian wine dates back decades. She was invited to Australia in 2013 as the recipient of a Yalumba Scholarship, a trip allowing her to take a deep dive into Australia’s wine landscape. Shock horror – the experience changed her life.
Kate laments the current state of Australian wine in the USA, while admitting the challenges are complicated. In this conversation we discuss what Kate considers to be the important backdrop to the problem, and the role for both Australian and US stakeholders in stepping up in fighting for Australia’s place in the USA. The USA remains the world’s largest fine wine market, valued at over $60 billion in 2023. For Kate, the time to tackle the market is now, when the times are tough, when the industry is struggling. The industry will bounce and it's important for Aus wine to be a pivotal player in that market when it does. There is so much food for thought in this conversation – what is really a call to action for those in the Australian wine market who want a piece of this very important pie.
At one point towards the start of the interview Kate and I had to manage two very loud patrons who decided to sit themselves right next to us in what was otherwise a very empty café. Kate and I soon relocated, so if you start to notice this, please stick with the interview as the listening gets much easier soon after.
A huge thanks to Kate for joining me.