logo
episode-header-image
Jan 2025
50m 4s

The Next Chapter: Building The Heritage ...

Emily Ford
About this episode

For years, I thought my time for new business ventures had passed, until I discovered Shaklee and its visionary leader, Roger Barnett. If you’ve been following me on social, you’ve probably heard of the Heritage Club. It’s more than just a beautiful brand, it’s a reflection of everything I stand for, and one of the cornerstones of this venture is my partnership with Shaklee.

Roger Barnett is the Chairman and CEO of Shaklee Corporation, a pioneering natural nutrition company founded in 1956. With over 2 Million members and ambassadors across North America and Asia, Shaklee’s ageless movement immediately caught my attention. But what truly blew me away was Roger himself — a brilliant entrepreneur with an impressive career that began in investment banking and grew into groundbreaking ventures like Beauty.com and revitalizing iconic brands like Burberry through his family’s legacy. With degrees from Yale and Harvard and a career rooted in making an impact, Roger is the kind of business partner you dream of working with.

When I started exploring Shaklee’s products, especially their EWG-certified clinical-grade skincare and nutrition lines, I was hooked. After personally experiencing the incredible impact on my health and skin, I knew this was more than just a business—it was a mission I couldn’t ignore. 

That’s how the Heritage Club was born. It’s not just a brand I’m proud of; it’s a movement built on doing things differently—classy, sophisticated, and purpose-driven. And partnering with someone like Roger, who shares that vision, feels like a divine alignment. In this episode, you’ll hear directly from Roger about his journey, Shaklee’s mission, and how we’re working together to revolutionize the beauty and wellness space. If you’re ready to get inspired and maybe even think about how you can plug into this vision—stay tuned. Let’s dive in!

In this episode:
  • Roger’s Purpose-Driven Leadership
  • Entrepreneurial lessons from Roger’s early ventures from shoe-shining to Beauty.com
  • The Search for Shaklee and Its Unique Business Model
  • Discovering Shaklee’s Legacy
  • Science-Backed Wellness
  • Combining Heritage with Innovation — how Shaklee, much like Burberry, harnesses timeless quality to fuel innovation and continued growth
  • Community Marketing™: The Heart of Shaklee
  • The Heritage Club
  • The Land of AND
  • Rewards for Impact: Shaklee’s Revolutionary Compensation Plan
  • Strategies that drive Shaklee’s growth
  • Health on a Global Scale
  • Why Small Wins Matter
  • And so much more!
Links and Resources: Connect with Roger Connect with Emily
Up next
Aug 20
The Secret to Effortless Style & Authentic Branding: Inside ARTLESS ft. Maddie Orlando
Effortless style is not about chasing the next trend. It’s about knowing who you are and letting that confidence speak. At just 22, Madison Orlando founded Artless, a brand built on simplicity, sustainability, and timeless confidence. Inspired by ‘90s minimalism and the relaxed, ... Show More
1 h
Aug 13
The 4 Things Every Powerful Brand Message Has (And Why Yours Might Not Be Landing)
Most personal brand messages fall flat because they’re built to sound good, not to connect. If people can’t feel it, they won’t follow it. You can have a stunning logo, perfectly curated posts, and show up on every platform, but if people can’t instantly tell a friend why they fo ... Show More
36m 38s
Aug 6
How to Break Free When Shame Becomes Your Identity ft. Brad Scot Johnson
He tried to end his life three times. What happened next changed everything. Brad Scot Johnson was once a respected pastor with a global platform. But behind the sermons and stages was a man slowly unraveling - battling addiction, shame, infidelity, and internal collapse. His fal ... Show More
1h 3m
Recommended Episodes
May 30
Giancarlo Giammetti on Securing Valentino’s Legacy
Giancarlo Giammetti met Valentino Garavani by chance on July 31, 1960, setting in motion one of fashion’s most enduring — and most successful — creative partnerships. Together, they transformed Valentino into a global fashion powerhouse, celebrated for its elegance, craftsmanship ... Show More
42m 43s
Nov 2024
111. The Future of Crypto, feat. Galaxy Co-Founder Steve Kurz
Send us a textSteve Kurz vaulted from early days at a worm poop startup (yes, that's a real thing) to the fast track of traditional finance, only to find himself with a front row seat to the Global Financial Crisis.  Steve took the lessons he learned in traditional finance a ... Show More
1h 24m
May 2022
Creating Money From Nothing with Shawn Dill
Dr. Shawn Dill, a Book Yourself Solid Certified Coach, is the founder and CEO of Black Diamond Club, where he and his wife, Lacey, serve a community of service professionals aiming to reach more people, make a bigger impact, and create the lifestyle that they deserve. And in this ... Show More
1h 17m
Jan 2025
The $300 Million Exit That’s Funding Humanity’s Future with Bryan Johnson
Most people think Bryan Johnson just wants to live forever. They’re wrong. Bryan’s real goal is to leave a legacy that will last centuries. In this episode, we uncover the extraordinary vision of Bryan Johnson, an entrepreneur driven by the audacious mission to earn the respect o ... Show More
46m 21s
Apr 2022
S2-Ep7 Social Impact Through Art, with Zaid Souqi (The Founder of The Orenda Tribe)
We are sticking to the social entrepreneurship theme for the month, and this time we’re hosting Zaid Souqi, the founder of The Orenda Tribe. Social entrepreneurship can manifest in different ways, but The Orenda Tribe does it very differently and nothing like I’ve heard or seen b ... Show More
45m 23s
Dec 2024
Alessandro Michele and Jacopo Venturini on the New Valentino
Over the summer, BoF editor-in-chief Imran Amed and editor-at-large Tim Blanks both spent time with Valentino’s new creative director Alessandro Michele, to learn about his vision for the fabled Roman couture house. One thing became clear in those conversations. Alessandro was dr ... Show More
33m 7s
Feb 2025
111. Achieving Success, Motherhood, & Long-term Commitment ft. Lindsay Arnold, Founder of The Movement Club
Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how she bootstrapped her now successful ... Show More
41m 2s
Sep 2024
How to Build Wealth in Real Estate Development ANYBODY CAN DO THIS! // Andy Elliott
Ever wondered if you could turn your ideas into serious cash? In this episode, we’re breaking down how designing and building homes can skyrocket your wealth—no experience needed. The only thing standing in your way? Your own limiting beliefs. We’ll show you how to crush those me ... Show More
30m 43s
Jul 13
TIVP028: Estée Lauder (EL): Michael Burry’s Big Bet w/ Daniel Mahncke & Shawn O’Malley
Daniel Mahncke and Shawn O’Malley take a closer look at Estée Lauder’s turbulent turnaround, tracing the beauty giant’s fall from pandemic favorite to contrarian play. After years of strong growth, the company was hit by an inventory pileup, the collapse of China’s daigou shoppin ... Show More
1h 9m
Oct 2022
How To Expand Your Brand Vision With GOLDSHEEP Founder And Chief Creative Officer, Keri Wilson
I’m joined by Keri Wilson, Founder and Chief Creative Officer of GOLDSHEEP, a vibrant, one-of-a-kind athleisure brand that I’ve been obsessed with since it launched. Keri and I talk about the Goldsheep origin story and how her vision for the brand has evolved. We get into the cha ... Show More
52m 26s