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Jan 2025
43m 59s

Navigating the Unknown: Entrepreneurship...

Kwame Christian Esq., M.A.
About this episode

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In this enlightening episode of Negotiate Anything, host Kwame Christian sits down with John Bolaji, Co-Founder of TRAD House, a premium online experience for African traditional attire. John shares his journey from conceptualizing the business to launching TRAD House, detailing the hurdles and negotiations involved in bridging cultural fashion gaps between Nigeria and the U.S. He emphasizes the importance of networking, gathering critical information, and communicating effectively across cultural divides. Listeners will gain insights into overcoming tough entrepreneurial challenges and the significance of negotiation in achieving business success.

What will be covered:

  • The unique challenges of starting an African traditional attire business in the diaspora
  • The importance of networking and how to utilize it for gathering crucial information
  • Navigating and negotiating with manufacturers and professionals in both the U.S. and Nigeria



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