logo
episode-header-image
Jan 2025
33m 35s

Search Terms in Performance Max (Episode...

Chris Schaeffer, Certified Google Ads Specialist
About this episode
This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max. Try Opteo for free for 28 days ... Show More
Up next
Jun 15
This is the Best Way to Manage Keywords! (Episode 516)
Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below!Try Opteo for free for 28 days - h ... Show More
25m 55s
Jun 8
Responding To A Listener’s Google Ads Challenge (Episode 516)
In today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https:/ ... Show More
30m 11s
Jun 1
3 Big Announcements from Google This Year (Episode 515)
Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to get ads in the AI mode of Google. And using AI Max for Shopp ... Show More
27m 24s
Recommended Episodes
Jul 2025
MBA2650 Extended Interview: Aaron Young - How The #1 Google Ads YouTuber Runs His Google Ads
<p>Curious about how to actually get Google Ads to work for your business—without wasting your budget or waiting forever for results? Not sure where to start, or why your current ads aren’t converting? If you’ve ever felt stuck or overwhelmed by Google Ads, this interview is exac ... Show More
1h 4m
Sep 2025
Ep. 372: Decoding TikTok’s Algorithm
Last week, it was announced that Oracle would take over operation of TikTok in the US. One of the primary reasons proposed for this deal is that it was in national interests for us to take over control of TikTok’s fabled “algorithm.” But what is this algorithm? How does it work? ... Show More
1h 28m
Sep 2025
MBA2681 Q&A Wednesday: How Do I Ask an Employee to go from Full-time to Part-time Hours?
<p>Need to reduce an employee’s hours but unsure how to approach the conversation without creating tension? It’s one of the trickier leadership moments, and if you’ve been hesitating, this episode will help you move forward with clarity and care.<br /><br />This week’s question c ... Show More
13m 26s
Aug 2023
Q&A #5: How to be a Great Senior Software Engineer & More with Patrick Akil
tail spinning
41m 23s