This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max. Try Opteo for free for 28 days ... Show More
Sep 28
The Truth About RSA Ad Strength: 3 Big Mistakes & My Go-To Copy Framework (Episode 532)
In this episode, Chris Schaeffer (the best Google Ads manager in the world) breaks down how Responsive Search Ads (RSAs) actually work and why a "Poor" Ad Strength rating directly causes higher CPCs, fewer impressions, and lower search positions. We uncover three massive misconce ... Show More
24m 42s
Sep 14
Let's Build a Competitor Conquest Campaign! (Episode 530)
Thinking about bidding on your rival’s brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor’s name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent buyers away from the competition ... Show More
31m 3s
Jan 2024
#327 - 8 Ways To Adapt Your SEO In 2024
Send us Fan MailIn this week’s episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward.Full show notes:https://www.authorityhacker.com/podcas ... Show More
1h 4m
Jan 2023
Office Hours: Crisis Management 101, Ad-Supported Streaming Tiers, and Achieving Economic Security
Scott answers a question regarding Southwest Airlines’ epic failure over the holidays and explains the three things a company should consider when dealing with a crisis. He also answers a question about Hulu and the other streamers offering ad tiers, and wraps by offering advice ... Show More
19m 36s
Dec 2023
Why MrBeast lost his YouTube record, how to improve the first 5 seconds of a video, recapping 2023 Trends
On this episode of Creator Support, we talk about GTA VI, Twitch leaving South Korea and answer questions from the audience. Learn more about your ad choices. Visit megaphone.fm/adchoices
34m 12s
Apr 2022
Google: Into the Multi-search
<p>This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then, Google attempts to un-mix their signals about audience signals, a bugged turned off some advertisers Meta ads, and we have so ... Show More
1h 23m