On the podcast today I’m chatting with Will Hart about the launch of PRmoment Leaders 3rd semester, from late Jan to April 2025.
We also talk about the PR agency market currently and where it's at after an eventful 2024.
Before that, the breaking news is that the PRmoment Awards final entry deadline is the 17th January. Don’t miss the opportunity to create proof points of the quality of your agency’s work.
Thanks so much to the PRmoment Podcast sponsors the PRCA.
2 mins Will reminds us about what PRmoment Leaders is all about?
5 mins What are the challenges faced by PR agency directors currently - the people who are likely to be the future leaders of their businesses.
“They are too time poor… delegation is an important theme for these people.”
“A PR agency's greatest strength is also its greatest weakness. People often work down a level because they are so great at individual relationships, clients don’t let them go. They get trapped in their client relationships."
“There is an ongoing experiment in optimising hybrid working.”
“Everyone is dealing with huge ongoing disruption and change. And the pace just gets quicker.”
9 mins Will, through PRmoment Leaders, has a unique perspective on the PR agency market atm:
“One huge difference I see is the difference between the independent agencies and the holding company firms.”
“From the people we have in our cohort, you’ve got to feel positive about the new business environment.”
Here’s the link Ben Smith mentioned to the show with Warren Johnson on a previous PRmoment Podcast.
14 mins Will talks about PR agency talent trends.
17 mins Will talks us through the Masterclass speakers for the third semester of the agency cohort of PRmoment Leaders. More info about this semester here.
1. Jonathan Hughes Edelman, EMEA COO
How to create and lead a PR agency in a constant state of evolution
2. Jonny Bentwood Golin, global head, data & analytics
Why data storytelling matters and how to do it well
3. Charlotte West, Lenovo, VP global corporate comms
Future-proofing the agency/client relationship
4. Howard Jones, Telecoms sector, comms director
What is the role of earned media in today's integrated world?
5. Jo Patterson. Zeno London, managing director
PR agency governance. Not as boring as it sounds
6. Adrian Ma, Fanclub PR, founder and managing director
What’s the point of purpose (when almost everyone is doing it)?
22 mins Will talks about PRmoment Leaders In-House programme for the second semester of PRmoment Leaders:
1. Caroline Fisher, ASICS, comms director
How PR is taking the lead in integrated campaigns
2. Sheeraz Gulsher,People Like Us & Braver, founder
How to improve the diversity, inclusion and retention of PR teams
3. Marsid Greenidge. Vesuvius, group head of comms
PR and Internal Comms - how does the relationship work best?
4. Richard Baines, The Amber Group, founder & director
Harnessing personality types for team success
5. Sian O’Keefe, FMCG comms director
How to build and maintain great agency partnerships</