In this week’s episode, we’re re-airing one of our top episodes with Lele Sadoughi, the founder of her namesake accessories brand, Lele Sadoughi.
Lele had over a decade of experience in the fashion industry before beginning her entrepreneurial journey, allowing her to give us meaningful insight into how she has built her own successful brand. Breaking into the industry with few connections (well before the world of emailing CVs), Lele has had endless opportunities to discover her strengths and weaknesses, and build her skills in operations and sales: the revenue drivers in any business.
Lele explains where her confidence comes from, how she has found the inspiration to jump into new opportunities, and the impact of having faith in herself and her abilities. Looking at typical entrepreneurial traits, we see how Lele’s non-perfectionist personality has allowed her to be nothing other than successful.
Lele shares personal stories of her marriage, motherhood, and juggling it all while building a brand she was passionate about. You’ll hear about the changes in challenges throughout the last 10 years, the worth-it successes, and the different methods Lele uses to stay organized. Lele describes the sacrifices and triumphs, discusses managing realistic expectations, and tells stories of all her experiences in between!
In this episode, we’ll talk to Lele about:
* Why there's never a perfect time to pursue your dreams. [02:36]
* Starting a business while raising two kids. [04:06]
* The early days of Lele’s jewelry brand. [05:06]
* Balancing roles as entrepreneur, manager, and designer. [05:56]
* Lele’s creative upbringing and love for art. [07:24]
* Breaking into fashion after college. [09:55]
* Transitioning from fashion to jewelry. [12:41]
* Overcoming insecurities early in her career. [14:58]
* How to continually and successfully foster your creativity. [17:50]
* Lessons from working at J.Crew. [19:45]
* Deciding to launch her jewelry brand. [22:06]
* Advice for balancing business and personal life. [23:26]
* Embracing imperfection in her journey. [25:35]
* Headbands and pivotal growth moments. [27:48]
* Key factors behind her brand's success [28:58]
* How to think about future innovation and growth. [30:46]
* Finding inspiration and her creative zone. [31:42]
* Thoughts on funding, wholesale, and scaling. [32:36]
* Hiring the right team for a new business. [35:23]
* Three skills she wishes she'd learned earlier. [37:14]
* Top lessons for entrepreneurs. [38:38]
* Lele’s closing thoughts and advice. [40:57]
This episode is brought to you by Beeya:
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Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Lele:
* Instagram: https://www.instagram.com/lele_sadoughi/
* Website: https://www.lelesadoughi.com/es/
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