Welcome to another episode of Impact Talk! In this thought-provoking conversation, we sat down with Saad AlRubaian ,a PR expert, social entrepreneur ,and Managing Partner of CYLKA to talk about his journey in the CSR space and the evolution of corporate social responsibility in the region.
Saad shares insights on the importance of authentic communication, the impact of collaborative efforts in sustainability and CSR initiatives , and the cultural perspectives that shape it in the UAE and the MENA region. He also discusses the significance of recognitions like B Corp certification, and his perspective in the PR and communication industry in promoting sustainability in the MENA region.
In this episode, you will gain insights on:
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About Our Guest:
Saad AlRubaian a chartered PR practitioner, advisor, and social entrepreneur with 17 years of experience across Kuwait, the UAE, and the UK. Since 2013, Saad has been leading CYLKA, a boutique CSR agency that has earned numerous industry recognitions, including becoming a certified B Corp and receiving the UAE Gold Impact Seal. Saad also serves on multiple advisory and executive boards, including the UNDP Climate Communications Task Force, and Young Arab Leaders (YAL).
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