The founder of the Anastasia Beverly Hills has plucked the eyebrows of Jennifer Lopez, Naomi Campbell, and Michelle Obama, but Anastasia Soare’s biggest success is her brand, which is estimated to be worth $500 million. In this interview (which originally aired in 2020), she tells us why she considers herself an example of the “American Dream” and shares how she built her brand, what she wishes more people knew about brows, and some of her favorite products.
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