Anastasia Soare, the visionary founder of Anastasia Beverly Hills, transformed the beauty industry with her pioneering brow-shaping technique, the Golden Ratio. Born in Romania, Anastasia emigrated to the U.S. with a dream and a deep understanding of facial symmetry, which would later define her brand’s identity. She opened a small salon in Beverly Hills, where her expertise quickly gained attention from celebrities and beauty enthusiasts. Her innovative approach to brow artistry set new industry standards, and she soon expanded her influence with a full line of brow products, making perfectly sculpted brows accessible to everyone.
Today Anastasia Beverly Hills is a household name, particularly for its iconic brow pencils, contour kits, and trendsetting eyeshadow palettes. Anastasia’s dedication to precision, quality, and innovation has made her a global beauty mogul, earning her a loyal following of makeup artists, influencers, and everyday consumers. Through her entrepreneurial spirit and commitment to artistry, Anastasia Soare continues to inspire and shape the future of the cosmetics industry.
In this episode, Anastasia also discusses:
We hope you enjoy this episode and gain valuable insights into Anastasia’s journey and the growth of Anastasia Beverly Hills. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.
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