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Jan 2025
14m 42s

How to Stand Out in a Sea of Other Creat...

Edward Sturm
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Today
Schema Is Useless for SEO (and Probably for AI Too)
E926: Jake Hundley and David Quaid join the show to break down one of the most misunderstood topics in SEO: schema markup. For years, marketers, agencies, and "AI SEO" tools have claimed that schema is required to rank in Google and now in large language models like ChatGPT, Perp ... Show More
48m 34s
Yesterday
Topical Authority Isn't Blog Posts - It's This
E925: Most people think topical authority comes from publishing endless blog posts. That idea is wrong - and it's why so many SEO strategies fail. I break down what topical authority really is, how Google actually decides who is an expert, and why links, brand mentions, and botto ... Show More
18m 9s
Jan 13
Google Is Easier to Game Than Ever - And Black-Hat SEOs Are Winning
E924: I sit down with Lars Lofgren and Jacky Chou to talk about what's really happening inside search right now - not the PR version, not the Google blog version, but what people running sites, ranking pages, and making money are actually seeing. We dig into why white-hat, conten ... Show More
1h 21m
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