logo
episode-header-image
Dec 2024
1h 8m

Every trick Steve Jobs used to persuade ...

Phill Agnew
About this episode

I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful CEO of all time. 


Sign up to the (free) Nudge Newsletter: https://nudge.ck.page/profile


Subscribe to Nudge on YouTube: https://www.youtube.com/@nudgepodcast

Up next
Jul 7
This single text made girls 45% more likely to get vaccinated
Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye-opening results, so I decided to copy it. I ran my own study on my listeners to ... Show More
22m 59s
Jun 30
A surprisingly effective way to persuade (almost) anyone
It’s a psychological principle that helped end South African apartheid. It reversed the Pope’s declining popularity. It reduced university students’ binge drinking by 30%. And can predict romantic breakups with 60% accuracy. Today, bestselling author Will Storr reveals the surpri ... Show More
25m 44s
Jun 23
I debunked psychology’s greatest myth
I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fast and Slow. And yet, I’m not convinced it really works. In five separate experim ... Show More
25m 2s
Recommended Episodes
Feb 2012
S1E07 - The Marketing Genius of Steve Jobs, Part 1
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. As a matter of fact, Apple co-founder Steve Wozniak said that marketing Hosted on Acast. See acast.com/privacy for more in ... Show More
27m 31s
Dec 2017
Steve Jobs (Part 1)
Today we're talking about Steve Jobs, the innovator, businessman, and technologist who has arguably shaped our world in the 21st century more than any other. I explore his life, strategies, tactics, work habits, leadership style, and more. As always, go to HTTOTW.com to see more ... Show More
1h 34m
May 2016
003: Finding Your Perfect Client | Steve Napolitan
Steve is an award winning marketer who has consulted with many Fortune 500 companies like Apple, Nestle, Intel and more. With the ever changing business and marketing landscape we operate in today, he focuses on empowering his clients to connect with consumers in the most authent ... Show More
54m 36s
Jun 2022
The Steve Jobs Mantra That Made Apple Better
In this episode, Darren shares Steve Jobs's mantra in his leadership at Apple and how you can and should incorporate this same principle into your life starting today. Get more personal mentoring from Darren each day. Go to DarrenDaily http://darrendaily.com/ to learn more. 
2m 19s
Jul 2024
Steve Harvey: How to Wake Correctly
Quote of the Day: "Sometimes out of your biggest misery, comes your greatest gain." - Steve Harvey Audio Source: https://www.youtube.com/watch?v=IiZ4KFZM1eU If you enjoyed today's episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support vi ... Show More
5 m
Jun 2016
Daring Fireball's John Gruber: "I'm a writer first and a businessman second"
Daring Fireball founder and sole employee John Gruber talks with Recode's Peter Kafka about running a one-man media company. Gruber has been writing about Apple since 2002 but he estimates that his podcast — which started in 2013 — now represents half of Daring Fireball's revenue ... Show More
39m 39s
Sep 2017
Steve Jobs
There are many things that will surprise you from a Steve Jobs biography. We all feel that we know the man well. We have read the stories of success, heard the tales of peculiar behavior and used the products that the man left behind. But what you will find when you start researc ... Show More
50m 36s
Jun 2
The Steve Ballmer Interview
We sit down with Steve Ballmer, the legendary former Microsoft CEO and owner of the LA Clippers, for an epic conversation covering his 34 years at Microsoft. Steve listened to our Microsoft episodes and had some thoughts to share — and boy, did he deliver. Steve takes us point-by ... Show More
2h 59m
Sep 2024
Counterintutive Wisdom from LegalZoom's Founder
Brian Lee cofounded LegalZoom, ShoeDazzle, Honest Company, and now , and he believes a lot of conventional business wisdom is backward. Here, he shares the hidden path to founder success. 
31m 20s
Jan 2025
Taco Bell's CEO Has a Formula for Success
Taco Bell CEO Sean Tresvant reflects on his first year as the boss, and talks about how to build an incredible brand. It comes down this formula, he says: math + magic. We spoke because Taco Bell is #1 on the 2025 Entrepreneur magazine Franchise 500, which is out now at entrepren ... Show More
42m 49s