I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful CEO of all time.
Sign up to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Subscribe to Nudge on YouTube: https://www.youtube.com/@nudgepodcast
Today
Why willpower alone doesn’t work
Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens. He didn't trust his willpower, so he removed the choice entirely. Today, Owain Service, co-founder of the Behavioural Insights Team and CEO at CogCo, calls that a commitment device. And modern evidenc ... Show More
25m 14s
Apr 27
Prof Wiseman: “This is how you spot a liar”
Warning, you’ll hear a lie in this episode. You won’t be told it's a lie. And 29% of those who listen probably won’t spot the lie. But if you listen till the end, you’ll learn the proven tips to spot lies like these. Today on Nudge, Professor Richard Wiseman explains: 1) How to s ... Show More
30m 57s
Apr 20
Nir Eyal “Why These £39 Placebo Pills Actually Work”
There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five stars. Today, Nir Eyal explains the remarkable science behind why placebos work. --- Listen to the bonus episode: https://nudge.kit.com/40414a1b44 Nir’s book Beyond ... Show More
29m 54s
Feb 2012
S1E07 - The Marketing Genius of Steve Jobs, Part 1
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Aca ... Show More
27m 31s
Dec 2017
Steve Jobs (Part 1)
Today we're talking about Steve Jobs, the innovator, businessman, and technologist who has arguably shaped our world in the 21st century more than any other. I explore his life, strategies, tactics, work habits, leadership style, and more. As always, go to HTTOTW.com to see more ... Show More
1h 34m
May 2016
003: Finding Your Perfect Client | Steve Napolitan
<p>Steve is an award winning marketer who has consulted with many Fortune 500 companies like Apple, Nestle, Intel and more. With the ever changing business and marketing landscape we operate in today, he focuses on empowering his clients to connect with consumers in the most ... Show More
54m 35s
Jul 2025
Truthful Advertising: Napoleon Hill’s Secret Strategies That Still Work 100 Years Later | #Marketing - Ep 51
In this episode of The Russell Brunson Show, I share something I still can’t believe I own… The only known copy of a 1917 advertising course written and taught by Napoleon Hill himself, 20 years before he wrote Think and Grow Rich!
This is more than just a cool collectible. It’s ... Show More
15m 21s
Nov 2025
Panera Founder Ron Shaich
Restauranteur Ron Shaich reveals how he built the fast casual industry, scale a business, and spot the trends before they happen.
Ron Shaich is an entrepreneur and investor. He was the founder and former CEO of Panera Bread and Au Bon Pain, generating 25% annualized returns a ... Show More
1h 43m
<p>Quote of the Day: "Sometimes out of your biggest misery, comes your greatest gain." - Steve Harvey</p>
<p>Audio Source: <a href="https://www.youtube.com/watch?v=IiZ4KFZM1eU" target="_blank" rel="noopener noreferer">https://www.youtube.com/watch?v=IiZ4KFZM1eU</a></p>
... Show More
