S1E07 - The Marketing Genius of Steve Jo...

<p>For over 100 years, “free” has been one of the most powerful words in the marketing world.</p><p>And believe it or not, companies love freebies as much as their customers do.</p><p>&nbsp;</p><p>Because giving away free products generates a lot of goodwill. And goodwill generat ... Show More

<p>This week, we take a look at four brands that have found a way to survive for decades.</p><p>&nbsp;</p><p>One company has been entertaining crowds with wax for 200 years.</p><p>&nbsp;</p><p>One restaurant has been topping their ice cream cones with a unique swirl for over 80 y ... Show More

Marketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketin ... Show More

There are many things that will surprise you from a Steve Jobs biography. We all feel that we know the man well. We have read the stories of success, heard the tales of peculiar behavior and used the products that the man left behind. But what you will find when you start researc ... Show More

What I learned from reading Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you ... Show More

I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful CEO of all time.  Sign up to the (free) Nudge Newsletter: https://nudge.ck.page/profile Subscribe to Nudge on YouTube: https://www.youtube.com/@nud ... Show More

A curated collection of Steve’s speeches, interviews, and correspondence, Make Something Wonderful offers a window into how one of the world’s most creative entrepreneurs approached his life and work. In these pages, Steve shares his perspective on his childhood, on launching and ... Show More

<p>Arnau Bosch. Former Creative Director at Apple, LEGO, Adidas and Nike. Dive into the discussion on what makes Apple&#39;s marketing make you desire their products. How it&#39;s like working with Apple. His life after Apple and more.</p> <p><br></p> <p><a href="https://www.inst ... Show More

David is known as the Human Internet. He is a highly successful CEO and the man that hired the inventor of the Apple Computer, Steve Wozniak. He is now a Best-selling Author with his new book Up Your Game. 

<p>How do you talk about a product before anything like it exists? How do you guide the engineers building it and the marketing department who has to sell it?</p> <p>As co-creator of the iPod and iPhone, founder of the learning thermostat Nest, and with over 300 patents to his na ... Show More

Over the next six weeks, we’re bringing you the most unmissable moments from The Diary of a CEO, a masterclass in work, business, and entrepreneurship. These are the lessons that built some of the most iconic companies in the world, shared by the visionary CEOs behind them. We be ... Show More

Daring Fireball founder and sole employee John Gruber talks with Recode's Peter Kafka about running a one-man media company. Gruber has been writing about Apple since 2002 but he estimates that his podcast — which started in 2013 — now represents half of Daring Fireball's revenue ... Show More

Design genius Jony Ive was Steve Jobs’ chief collaborator at Apple. But Ive didn’t run Apple after Jobs’ death: That role went to Tim Cook, the supply chain guy. Now Apple is a company that’s increasingly interested in making money from services and is less dependent on jaw-dropp ... Show More