logo
episode-header-image
Dec 2024
37m 38s

HIGHLIGHT: Simplify Your Messaging w/ Do...

COLIN BOYD
About this episode

Many coaches overcomplicate their work—whether it’s their online courses, their systems, or especially their messaging. The truth is, when your messaging is unclear or overly complex, your audience will quickly tune out. In this week’s replay episode, I sat down with Donald Miller, a master at simplifying messaging and a household name in the expert business space. Together, we dive into actionable strategies that will help you cut through the noise and deliver a message that sticks.

Here’s what you’ll learn:

  1. How to simplify your messaging into a clear and powerful tagline so you own a problem and become the go-to solution.

  2. 3 mental shifts Donald made that propelled him to become one of the most respected leaders in the expert business.

  3. 3 practical hacks to get out of a tight spot, whether it’s cash flow issues or other business challenges.

And much more! Don’t miss this episode!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode247

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

https://colinboyd.co/optima

 

 

Up next
Oct 7
Hardwire Your Brain For Success w/ Dr. Shannon Irvine
What if the biggest thing holding you back in business isn’t your funnel, your offer, or even your strategy …but your brain? In this episode of The Expert Edge, I sit down with Dr. Shannon Irvine - entrepreneur, neuroscientist, coach, and author of the brand-new book The 67 Day Y ... Show More
42m 8s
Sep 30
Niching, Memberships, and Scaling w/ Valerie Feghali
Most coaches and course creators think they have a traffic problem… But what they really have is a model problem. In this episode of The Expert Edge, I sit down with Valerie Feghali, founder of Wellness Pro Creative, who went from physical therapist to running a thriving membersh ... Show More
39m 33s
Sep 23
Unlock More Client Flow With Conversion Events
If your launches feel like you’re throwing spaghetti at the wall (and praying something sticks), this episode is going to be a game-changer. In this week’s Expert Edge, I unpack the invisible strategy behind every thriving expert business; conversion events. These are the moments ... Show More
18m 5s
Recommended Episodes
Feb 2025
Episode 732: MORE Million Dollar Messaging Hacks That CONVERT
Ready for more million dollar messaging hacks that are guaranteed to increase conversions? Today, I share four (plus one) invisible literary devices that will make you more money in 2025 and beyond, if you start to weave them into all of your messaging!  If you haven’t yet heard ... Show More
1h 3m
Feb 2025
Episode 731: How to Create Your Million Dollar Messaging
Ever wonder why some marketing messages resonate deeply while others fall flat? Is it the product, the price, or is it something else? Effective messaging is a topic that most online entrepreneurs aren’t putting enough attention on mastering, and that’s going to change today!   I ... Show More
56m 5s
Aug 12
451 - Communication Coach to Billionaires: “How to Speak Like the 1%” – Get Anything You Want
Feel awkward in interviews or freeze up when the spotlight hits? Emmy-winning journalist and communication coach Bill McGowan reveals the biggest mistakes even top performers make—and how you can avoid them. Learn how to speak memorably, redirect tough questions with grace, and d ... Show More
1h 10m
Oct 2024
Stop the Jargon: A Conversation with Content Expert Erik Deckers
In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's business world. Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like "let's d ... Show More
18m 6s
Mar 2025
Episode 737: The Four Types of Content That Convert with Brandon Lucero
Are you ready to stop chasing sales and start attracting them? Unfortunately, just learning the latest TikTok tactic or Instagram trick isn’t going to cut it! Today, I’m joined again by the messaging maestro himself, Brandon Lucero, who reveals the four types of content that actu ... Show More
1h 2m
Jul 2023
Mastering Difficult Conversations at Work with Darlene Hawley
Join us as we unlock the secrets to address difficult conversations. Discover practical tips for effective communication, conflict resolution, and mentorship. Learn how to approach sensitive discussions with empathy, maintain authenticity throughout, and foster understanding even ... Show More
28m 56s
May 2020
How to Get Out of Email Jail
As a leader, you pride yourself on being proactive and in control. But one area feels like a perpetual Dumpster fire—email! It’s all communications, really. Slack messages, texts, voicemail, it’s a constant burn. When will it end? It’ll end when you stop reacting to messages and ... Show More
29m 14s
Dec 2024
The AI Strategy That Doubled His Email Conversion Rate (Step By Step)
Ep. 284 What if AI could double your email conversion rates overnight? Kipp and Kieran dive into the revolutionary AI strategies that are transforming the way we approach email marketing, featuring insights from Dan Wolchonok of Reforge. Learn more on how leveraging proprietary d ... Show More
37m 45s
Dec 2024
[Quick Tip] How to be a Great Guest and Still Share Your Message Effectively on Podcasts, Panels & Fireside Chats - 307
“I’ve been booked to do a fireside chat at a conference, have you got any tips?” This is a question I got a few weeks ago from one of my Green Room clients, and she actually had the event this week.  In response I shared with her some tactics she could use before and during the e ... Show More
21m 12s
Sep 29
Episode 787: The Most Powerful Strategies for Un-Bottlenecking Yourself
Are you feeling bottled up in your own business? If it seems like the very success you've achieved is now holding you back from growth, then this episode on “un-bottlenecking” yourself is just what you’ve been looking for! Today, we cut through the noise to expose the real reason ... Show More
51m 34s