Most people think being "good at marketing" means having the right strategy. Margot Miller would tell you that's the least important part.
Margot went from being bedridden for about a decade to building over a million followers across her accounts. Nine-figure brands now come to her for messaging help. Her secret isn't a funnel or a formula. It's boldness, unexpected hooks, and a personality she puts on screen with no filter.
In this episode, Colin and Margot talk about how she built her audience from scratch, why her "bloodline isn't your real family" post got people talking, and why she's convinced the people who lose the most are the ones who win. They get into naming your audience like an archetype, the messaging frameworks that help people get unstuck, and what it really takes to show up consistently when you're the one under the spotlight.
Real Insights:
Name your audience like an archetype.
Be a little unexpected.
Reps beat perfection.
Visibility comes with rejection.
Your personality is the strategy.
Show your flops.
What You'll Learn:
Connect with Margot Miller on Instagram (She is amazing!)
https://www.instagram.com/margotelisemiller
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode346
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/