Angelina Marmorato, Associate Vice President of North America at Lemma, delves into the rise of linear streaming and its implications for the industry.
May 28
Putting links in your LinkedIn posts kills your reach?
LinkedIn's algorithm penalizes posts with external links, limiting organic reach. Adam Rich, CEO of Known For and founder of Thrillist, discusses strategies for maximizing professional network activation on the platform. He covers the trade-offs between boosting posts versus rely ... Show More
3m 2s
Oct 2024
The Future of Digital Advertising
Clare Hart, Managing Director at Critical Mass, delves into digital advertising and global expansion. The digital advertising landscape is constantly evolving, and as brands set their sights on new markets, fresh challenges and considerations emerge. From balancing the need for l ... Show More
23m 53s
Oct 2024
The Best Content Right Now for Brand Campaigns
Sarah Early, Head of Emerging Platforms, Entertainment and Culture, at UTA, delves into content and brand activations. Often, brands hastily chase after the latest influencer or trendy platform, but these strategies tend to yield short-lived results. Instead, effective campaigns ... Show More
16 m
Apr 2024
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More
41m 28s
Nov 2024
Driving Relevance Back to A 40 Year-Old Brand
Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Aligning with core human insights is key to reaching a broad audience, but it's equally important to deliver value to your specific target market. This balancing act is ex ... Show More
24m 12s
Feb 2025
Addressing the Major Challenges Facing CMOs
Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valu ... Show More
27m 3s
Apr 2021
Kara Swisher on the Impact of Algorithms & How They Should Be Regulated
Kara Swisher, Host of "Sway" and "Pivot" podcasts, Contributing Opinion Writer for NYT, and Co-Founder of Recode, joins Dan Loney to talk about last week's Wharton Analytics Conference during which she spoke about algorithms, how the pandemic has accelerated certain tech trends, ... Show More
14m 24s