The Rise Of Linear Streaming & What It M...

<p>Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails a ... Show More

<p>B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that ... Show More

<p>B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome ini ... Show More

In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet travel to Lyon, France to sit down with Bedrock CEO Jonas Engwall to explore how European broadcasters are quietly leading a streaming transformation. From free, ad-supported platforms to collaborative infrastr ... Show More

<p>How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche ... Show More

Sarah Early, Head of Emerging Platforms, Entertainment and Culture, at UTA, delves into content and brand activations. Often, brands hastily chase after the latest influencer or trendy platform, but these strategies tend to yield short-lived results. Instead, effective campaigns ... Show More

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More

Aerovironment’s CEO shares insights on the drone company’s game-changing merger and how unmanned systems are revolutionizing modern combat. Andy Cross interviews CEO Wahid Nawabi to discuss: - Multi-billion-dollar BlueHalo merger expanding capabilities across air, ground, space, ... Show More

<p>How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines the shifting content landscape. He discusses the necessity of incorporating AI into content creation workflows while maintainin ... Show More

Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Aligning with core human insights is key to reaching a broad audience, but it's equally important to deliver value to your specific target market. This balancing act is ex ... Show More

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valu ... Show More

Kara Swisher, Host of "Sway" and "Pivot" podcasts, Contributing Opinion Writer for NYT, and Co-Founder of Recode, joins Dan Loney to talk about last week's Wharton Analytics Conference during which she spoke about algorithms, how the pandemic has accelerated certain tech trends, ... Show More

<p>In this episode, Jaeden and Jamie discuss the recent partnership between MidJourney and Meta, exploring the implications for AI image generation and the future of both companies. They delve into the challenges MidJourney has faced, the strategic moves Meta is making in the AI ... Show More