Responsible, sustainable tourism has been gaining more and more attention, but now there’s the risk of "social washing". Lily Girma joins the show to discuss what social washing is, how it applies to the tourism industry, and how to avoid it.
Guest: Lebawit (Lily) Girma is the founder of Tourism Lens. She is currently a full-time travel news reporter at Bloomberg Pursuits— the lifestyle arm of Bloomberg News and Bloomberg Businessweek—as well as a freelance award-winning journalist. Lebawit counts more than 15 years of experience in the travel industry reporting on global tourism with a focus on sustainability, for business and consumer-facing travel publications.
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CREDITS
Written and Hosted by Erin Hynes
Produced by Kattie Laur
Music is "Night Stars" by Wolf Saga/David R. Maracle/Chippewa Travellers. Additional music from Motion Array.
Logo by Nicole Hall