In this episode, I welcome back LinkedIn expert Jasmin Alic following our previous viral conversation that became LinkedIn's #1 video of the year. Jasmin brings 15 years of writing experience and insights from his thriving coaching practice to share what's really working on LinkedIn in 2024. We dive deep into the psychology of content creation, exploring everything from crafting the perfect first three lines to building genuine community engagement through strategic commenting. I'm particularly excited about our discussion of Jasmin's innovative "signposting" technique and his fresh perspective on how LinkedIn's evolution toward video content is changing the game. We also tackle controversial topics like AI-generated comments and the truth about reach metrics, while Jasmin opens up about how he maintains authentic connections while running a booked-out coaching business. Whether you're just starting out or looking to level up your LinkedIn strategy, this conversation offers practical techniques you can implement right away.

Timestamps:

(00:00) - Welcome and Previous Success

(03:27) - LinkedIn's Video Evolution

(06:00) - Content Creation Fundamentals

(31:33) - Post Psychology Deep Dive

(41:15) - Signposting Technique Explained

(57:54) - Case Study Strategy

(01:04) - Understanding Reach Metrics

(01:11) - AI Comments Discussion

(01:14) - Work-Life Integration

(01:20) - Episode Wrap-Up

Link to our first episode: https://open.spotify.com/episode/5RYWMtGeKvbNPYpMecgbJT?si=UXgHyC5QQVKt39sU2wSyqA