In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You'll learn how to craft titles that make people want to read yo ... Show More
Feb 24
[Outliers] The Obsession That Built Nike | Phil Knight
Phil Knight is the founder of Nike, the brand that reshaped sports and became one of the most powerful companies in the world. What would you do if your bank, your supplier, and your government all turned against you at the same time? Phil Knight didn’t have to imagine it. He liv ... Show More
37m 55s
Oct 2024
Episode 240: Create Book Titles, Topics, and Brainstorm for Your Market
<p>Jim Edwards and Stew Smith discuss one of Jim's latest software Genies, which allows the user to create the perfect topic for a book (or long article) for their specific market. This genie also allows the user to brainstorm chapters and sections of the book. Check it out and s ... Show More
58m 16s
Oct 2024
The Making of a Signature Story
<div>Every keynote speaker and content creator knows the value of that signature story – a tale that drives home a point with passion, insight, and a little drama. But how do you come up with these stories, and how do you craft them to serve you well in your marketing?</div> <div ... Show More
33m 13s
Mar 2024
How Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick Hutchison
In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development.
Nick, who has recently publis ... Show More
51m 15s
Oct 2024
271: Specific Road-Tested Tips for Book Sales and Marketing with Todd Sattersten (Part Two)
Hi Friends! Although the podcast is still paused, I'm dropping into the feed this week and next with two very special conversations :) Today is a bonus episode from February for paid subscribers with Todd Sattersten, publisher and owner of Bard Press, and next week features Seth ... Show More
53m 40s
Jul 2025
Why That Worked #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process
<p>Exciting news, Hero Makers! We're sharing a new episode of <em>Why That Worked – Presented by StoryBrand.AI,</em> with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those ins ... Show More
45m 8s
Apr 2025
Barry Ritholtz: Cutting Through Financial Noise - [Making Markets, EP.58]
My guest today is Barry Ritholtz. As the founder & CIO of Ritholtz Wealth Management Barry manages assets of over $5B. He is also a famous author and commentator, fondly known as the 'Prickly Prophet of Wall Street' for his contrarian views. In this conversation, Barry shares the ... Show More
1h 10m