logo
episode-header-image
Dec 2024
1h 44m

Charlie Hoehn: Write Something People Wa...

Shane Parrish
About this episode
In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You'll learn how to craft titles that make people want to read yo ... Show More
Up next
Yesterday
Tobi Lütke: AI Agents, Better Decisions, and the Future of Work
Shopify founder and CEO Tobi Lütke joins Shane Parrish to discuss AI agents, better decision-making, and the future of work. He explains how he uses an AI council to examine his hardest decisions and why taste, judgment, and responsibility become more valuable as AI becomes more ... Show More
1h 5m
Sep 1
What 12 Years of Failure Taught Steve Jobs About Success
We all know the Steve Jobs who came back in the late 1990s and saved Apple from becoming a footnote. And we've all heard the story of how, in 1985, he was pushed out of the company he'd created. What we don't know is what happened in between. Geoffrey Cain spent years reconstruct ... Show More
1h 3m
Aug 18
Make Better Decisions by Fixing Yourself First
David Baszucki is the co-founder and CEO of Roblox, a platform built around a simple idea: give people the tools and incentives to create together. In this short conversation we discuss how a health decision saved his son's life and how it changed how he eats, why bureaucracy com ... Show More
46m 33s
Recommended Episodes
Feb 2024
293: How To Write A Book: Best Selling Author Reveals Cheat Code
<p>In this episode, Sean and Chandler Bolt talk about how to write a book! ****** 📝 FREE WORKSHOP: How To Go From Blank Page to Published Author in 90 Days ➡️ <a href='http://StartYourBook.live'>http://StartYourBook.live</a><br/><br/>This video is NOT sponsored. Some product lin ... Show More
48m 44s
Jun 2023
The 4 Essential Components of a Best-Selling Book
<p>We all know that writing a book can be challenging, but when it comes to making an impact and growing your audience, there&apos;s nothing quite like it. </p><p>In this episode, we dive into the crucial elements of crafting a successful book that captivates and engages your aud ... Show More
9m 25s
Mar 2023
203: How I Got A Book Deal And Wrote A Bestseller
<p>In this episode, I'm taking you behind the scenes and sharing my experience of writing my bestselling book, She Means Business — all the way from coming up with the idea to getting it out into the world!</p> <p>Tune in now to find out:</p> <ul> <li>Why you should write a book ... Show More
9m 41s
May 2023
The Keys to the Writing Kingdom: Effortless Content Creation
<p>Creating compelling content that keeps readers engaged throughout a book is a challenge all writers face. It can seem overwhelming, but it doesn&apos;t have to be. </p><p>As an experienced writer, I always believe that stories are a great way to captivate people. It’s essentia ... Show More
10m 28s
Aug 2023
The Secret to Telling Irresistible Stories in Your Book
<p>How do authors weave stories that effortlessly keep readers hooked from start to finish?<br/><br/>Well, today&apos;s episode is all about unravelling the secret to telling irresistible stories in your book. We&apos;re diving deep into the art of connecting with readers on an e ... Show More
10m 15s
May 2025
Why My Books Go Viral (David Perrell Interview) | Ep 856
In this reshare from How I Write with David Perell, Alex (@AlexHormozi) breaks down his writing process from outlining books to testing titles, and explains why obsessing over clarity, structure, and “usefulness” is what makes his content stick (and sell). Welcome to The Game w/A ... Show More
1h 8m
Jul 2025
SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik
<p>#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to move copies nowadays? More importantly, is it worth it? In this episode, I'm jo ... Show More
19m 42s
Sep 2022
SPI 613: The Business of Writing and Publishing Books with Azul Terronez
<p>#613 One of the best ways to help your audience is to write a book based on your knowledge and experience. However, the key to connecting with readers is going from what you know to discovering your true message. But what does that even look like? How do you go from just shari ... Show More
43m 51s
May 2024
Ep. 39 - Turn Knowledge into Action: Strategies to Make Financial Books Stick
Do you feel like self-help books go in one ear and out the other? You're not alone! Millions struggle to implement the amazing tips and tricks they learn from non-fiction books. What if you could turn those "aha!" moments into lasting changes? In this episode, Nick Hutchinson, au ... Show More
27m 2s
Jun 2024
How To Write and Launch A Bestselling Book with 4x Bestselling Author, Jake Kelfer
Everything you need to know to write a best-selling book is in this episode! Let's turn your Big Ideas into Bestsellers! Jake Kelfer shares his practical advice, as a 4x Bestselling Author, on writing and leveraging your book as a marketing tool. We dive into Jake’s story of work ... Show More
59m 7s