In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You'll learn how to craft titles that make people want to read yo ... Show More
Yesterday
#236 Harley Finkelstein: Why You Must Requalify for Your Role—Every Year
What does it mean to live—and lead—with intention? Shane sits down with his friend and Shopify President Harley Finkelstein to explore what happens when you treat every role in your life—father, husband, leader—as something you have to requalify for, every single year. Harley sha ... Show More
1h 49m
Jul 1
#235 Outliers: Jimmy Pattison — Building a $16B Empire Without Connections, Capital, or Credentials
At 96 years old, Jimmy Pattison still runs his $16 billion empire personally. He’s built it over 63 years without outside capital or a college degree. He owns 100% of car dealerships, billboards, radio stations—even Ripley’s Believe It or Not—with a philosophy of: "No partners, n ... Show More
1h 13m
Jun 24
#234 Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There
On her first day as CEO of PepsiCo, Indra Nooyi fired her general counsel. Then rehired him before dinner. It wasn’t a stunt. It was a signal. She ran a $200 billion empire the same way she ran her life: with surgical precision, uncompromising standards, and an allergy to corpora ... Show More
1h 36m
Oct 2024
Episode 240: Create Book Titles, Topics, and Brainstorm for Your Market
Jim Edwards and Stew Smith discuss one of Jim's latest software Genies, which allows the user to create the perfect topic for a book (or long article) for their specific market. This genie also allows the user to brainstorm chapters and sections of the book. Check it out and save ... Show More
58m 16s
Oct 2024
The Making of a Signature Story
Every keynote speaker and content creator knows the value of that signature story – a tale that drives home a point with passion, insight, and a little drama. But how do you come up with these stories, and how do you craft them to serve you well in your marketing? Mark Schaefer a ... Show More
33m 13s
Mar 2024
How Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick Hutchison
In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development. Nick, who has recently publish ... Show More
51m 15s
Oct 2024
271: Specific Road-Tested Tips for Book Sales and Marketing with Todd Sattersten (Part Two)
Hi Friends! Although the podcast is still paused, I'm dropping into the feed this week and next with two very special conversations :) Today is a bonus episode from February for paid subscribers with Todd Sattersten, publisher and owner of Bard Press, and next week features Seth ... Show More
53m 40s