Break out the bubbly, turn on the jets, and hop into our Hot Tub Time Machine: we’re going back to the origins of the Jacuzzi. The world’s most iconic whirlpool has become a symbol of status and luxury—think Scarface’s bathtub. But its roots are humble, starting with a family of seven Italian immigrant brothers. Over three generations, they pivoted one technology from airplanes to agriculture to the 1st-ever modern hot tub. It’s also the story of overcoming tragedies, and a devoted father trying to save his young son’s life. Find out why family businesses actually end… why half a pivot is more like a flinch… and why the Jacuzzi is the best idea yet.
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