logo
episode-header-image
Nov 2024
37m 28s

2122: Purposeful Marketing

Mark Costes
About this episode

On today’s episode, Dr. Mark Costes sits down with Peter Beckwith, co-founder of Mad Rose Media and Chief Cultural Officer at Oak Forest Recovery. Peter shares his incredible journey from overcoming addiction and business collapse to building a thriving career centered around holistic dental marketing. A Cornell graduate with a background in video production, Peter discovered a newfound purpose after collaborating with airway-focused orthodontists like Dr. Bill Hang.

Peter delves into his unique marketing philosophies, emphasizing thought leadership and personal branding over cookie-cutter strategies. He also offers profound insights into breaking free from perfectionism, cultivating self-compassion, and fostering a culture of excellence. Peter’s holistic approach to both marketing and personal growth is a game-changer for boutique dental practices striving to make an impact beyond the operatory.

EPISODE RESOURCES

Up next
Yesterday
2286: Inside Henry Schein’s Global Outreach Efforts
On today’s episode, Dr. Mark Costes sits down with Kyle Guerin, Director of Corporate Social Responsibility at Henry Schein, to explore the transformative power of service in dentistry. Kyle shares incredible stories from nearly two decades of humanitarian outreach—including 16 t ... Show More
30m 55s
Jul 8
2285: Why Most Dental Practices Are Leaking Profit Pt. 2
In today’s Part 2 episode, Dr. Mark returns with a powerful message on the critical importance of practice infrastructure over sheer production. From leadership and culture assessments to systemization, He shares the real metrics that matter in dental practice ownership. He empha ... Show More
26m 13s
Jul 7
2284: Why Most Dental Practices Are Leaking Profit Pt. 1
On today's episode, Dr. Mark dives deep into the realities of dental business ownership, emphasizing the importance of strong operational infrastructure over just increasing production. Dr. Costes shares insights into his coaching and consulting work with over 230 private clients ... Show More
28m 30s
Recommended Episodes
Sep 2023
Scaling human-powered marketing
As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its rel ... Show More
37m 57s
Mar 2025
Changing Leadership Culture and Scaling Content with Jeremie Kubicek
“We use visual tools and common language, so we share tools as if they’re mirrors so that the mirror does the heavy lifting and you get self awareness through looking at the mirror.”Navigating the world of speaking and building a unique brand can be daunting in the early stages o ... Show More
42m 3s
Jul 2024
Beyond imposter syndrome
It seems like imposter syndrome is referenced everywhere these days. It's such a common obstacle to success but there doesn't seem to be any end in sight. Mark Schaefer and Amanda Russell explore this provocative topic from their own life experiences. Amanda has had extensive "br ... Show More
33m 41s
Dec 2024
Best of DBE 2024: From Bartender to 8-figure a Year Digital CEO James Wedmore Part 1
As we reflect on the incredible journey of 2024, we can't help but feel grateful for the amazing support from our fantastic listeners like YOU. As we bid farewell to 2024, we sifted through our archive and we've curated a list of the BEST of the BEST for your listening pleasure. ... Show More
54m 10s
Jan 2025
The Future of Branding & Growth Strategies | Eric Siu
In this episode of The GaryVee Audio Experience, I sit down with Eric Siu to talk about personal branding, marketing strategies, and the mindset behind long-term business success. We get deep into the role of organic content, the TikTokification of social media, and why attention ... Show More
1h 10m
Oct 2023
200 - LIVE at Harvard Business School: Startup Marketing Strategies
Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands), and Tamara Grominisky (Founder of PMM Camper), as they dive into a wide range of marketing topics on this live 200th recording of the Marketing Millennials filmed at the Harvard Business School Marketing Club ... Show More
1h 6m
Jan 2025
Exploring Profitable Growth
Welcome to "Accelerate Your Business Growth," an insightful podcast series by Evergreen Podcast that dives deep into the strategies and philosophies driving today's successfulbusinesses. In this episode, our esteemed host Diane Helbig chats with Jeff Morrill, co-founder of the hi ... Show More
1 h
Jul 2024
Innovate Your Brand: Lessons from Vinnie Potestivo
In this episode of "Negotiate Anything," host Kwame Christian welcomes Vinnie Potestivo, an Emmy Award-winning media advisor, to discuss the power of storytelling, negotiation techniques, and creative collaboration. Vinnie shares his extensive experience in the entertainment indu ... Show More
42m 22s
Jun 18
Medical Sales: How To Connect With The Right People
In this episode, special guest Todd Crowder joins Samuel to unpack what it really takes to develop transformational leaders in medical sales. Together, they explore how proper management training and mentorship can unlock the full potential of a team, and directly impact revenue, ... Show More
42m 36s
Nov 2024
The Secret to Success
Welcome to another compelling episode of "Accelerate Your Business Growth"! Today, we have the privilege of hosting Jim Huling, the global managing consultant for Franklin Covey's 4 Disciplines of Execution. Jim brings his wealth of expertise to discuss the critical elements that ... Show More
48m 22s