logo
episode-header-image
Sep 2024
31m 29s

The tool product managers love and is di...

Product School
About this episode

In this episode of the Product Podcast we chat with Karri Saarinen, the CEO at Linear. It's the fastest-growing and most beloved project management tool in the world. The company is valued at $400 million, and has raised $52 million in funding from Accel, Sequoia, and some of the world’s most successful entrepreneurs including the founders of Slack.

Before Linear, Karri led product design at Airbnb and Coinbase.

In our conversation, we'll discuss how his design background is helping him a product users love, his strong Product-Led Growth (PLG) approach to reach decision-makers, how to not always rely on data for product decisions, and his stance against incorporating AI-specific features into his product at this time.
 
Discover how Linear is building the tool that PMs love with a innovative and human approach that allows them to be growing so fast and having the sense of belonging of clients. This episode is packed with lessons on how coming from a different background can be a positive perspective when building a product that turns into the most enjoyable and efficient way to manage development.

(00:00) 🎬 Intro
(03:16) 🚀Design Background & Starting Linear
(06:41) 👨🏽‍💻 Role and Focus as a Founder
(09:19) 🛒 Competing in a Crowded Market
(12:45) 📈 Maintaining Long-Term Success
(14:48) 📚 Conclusion

KEY TAKEAWAYS
1. Design-Centric Approach: As a designer, Karri's approach to starting Linear focuses on user experience and brand. He emphasizes the importance of creating a great experience for users, especially in a collaboration tool like Linear.
2. Role as a Founder: Karri handles non-technical aspects of the company, including design and product vision. He believes in focusing on areas where he can make the most impact, like maintaining high standards in design and brand.
3. Unlike competitors who expand to generalize their tools, Linear stays focused on providing an excellent user experience for its target audience. Differentiating in a crowded market by building the best product specifically for software teams.


SOCIAL LINKS:

- Follow our Podcast on Tik Tok here
- Follow Product School on LinkedIn here
- Join Product School's free events here
- Find out more about Product School here

BROUGHT TO YOU BY:
Pendo, the only all-in-one product experience platform for any type of application. With all the tools you need, in one simple-to-use platform, Pendo makes it easy to answer critical questions about how users are engaging with your product—then turn those insights into action—all so you can get your users to do what you actually want them to do. Visit their website to create your free Pendo account today

Eppo, the next-generation A/B testing and feature management platform built for modern growth teams by alums of Airbnb and Stitch Fix. Visit their website and 10x your experiment velocity.


CREDITS:

Host: Carlos Gonzalez de Villaumbrosia
Guest: Karri Saarinen



Up next
Jun 25
Shopify VP of Product on How to Build AI-First Products | Glen Coates | E269
In this episode, Carlos Gonzalez de Villaumbrosia interviews Glen Coates, Vice President of Product at Shopify.Shopify is one of the world’s leading commerce platforms, powering millions of businesses and helping entrepreneurs sell online and offline with ease. Since launching in ... Show More
56m 48s
Jun 4
Warner Music President on Transforming Tech from Cost Center to Revenue Generator | Ariel Bardin | E268
In this episode, Carlos Gonzalez de Villaumbrosia sits down with Ariel Ban, President of Technology at Warner Music Group, live from the ProductCon stage. Warner Music Group, home to some of the world’s most iconic artists, is undergoing a bold transformation under Ariel’s leader ... Show More
26m 2s
May 14
Roblox CPO on 10 Counterintuitive Principles for Building Software Products | Manuel Bronstein | E267
In this episode, Carlos Gonzalez de Villaumbrosia interviews Manuel Bronstein, Chief Product Officer at Roblox. Roblox is not just a video game—it's a platform that enables people to play, create, and build businesses in immersive virtual worlds. With over 85 million daily active ... Show More
55m 35s
Recommended Episodes
Jan 2025
Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO)
Eilon Reshef is the co-founder and chief product officer at Gong, one of the most ubiquitous B2B products in the world. In our conversation, we discuss:• Gong’s unique approach to working with design partners• Their unique pod model• Why Eilon makes big decisions quickly• Lessons ... Show More
56m 42s
Oct 2024
Becoming more strategic, navigating difficult colleagues, harnessing founder mode, and more | Anneka Gupta (Chief Product Officer at Rubrik)
Anneka Gupta is the Chief Product Officer at Rubrik, a leading B2B cybersecurity company. She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Anneka also sit ... Show More
1h 8m
Nov 2024
Everything you’ve ever wanted to know about SAFe and the product owner role | Melissa Perri (author, founder of Product Institute)
Melissa Perri is the founder of Product Institute, author of Escaping the Build Trap, and host of the Product Thinking Podcast. She has worked with startups, Fortune 50 companies, and everything in between to help them build better products and level up their product teams. In ou ... Show More
1h 24m
Oct 2024
Becoming a conscious leader: Leading without fear, finding your life’s objective function, and getting better at vision and strategy | John Mark Nickels (Uber, Waymo, DoorDash)
JM Nickels is a Senior Director of Product Management at Uber. Previously, he was Head of Product for Commercialization at Waymo and led product teams at DoorDash. JM is also a coach and advisor focused on conscious leadership. In our conversation, we discuss:• How to sharpen you ... Show More
1h 18m
Oct 2024
Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit
Naomi Gleit is head of product at Meta, joined as employee #29, and is the longest-serving executive at Meta other than Mark Zuckerberg. She’s been at the center of some of the company’s most foundational products, including Facebook’s early growth team. In our conversation, we d ... Show More
1h 38m
Dec 2024
Why great AI products are all about the data | Shaun Clowes (CPO Confluent, ex-Salesforce, Atlassian)
Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile. He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. In our conversation, we discuss:• Why ... Show More
1h 21m
Sep 2024
Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Product Lead at Riverside)
Tal Raviv is a product manager at Riverside, where he joined as its first PM. Over his 12-year career as an individual contributor, Tal has been an early PM at Patreon, AppsFlyer, and Wix, working in consumer growth, developer API platforms, and pricing. He started his career by ... Show More
1h 31m
Nov 2024
How to Do Product Discovery Right with Pawel Huryn, 175K+ on LinkedIn, Senior PM and Author
This episode is a masterclass in modern product management—featuring cutting-edge frameworks, actionable strategies, AI integration, competitive edge tactics, and aligning product goals with overarching business objectives.In today's episode, we cover:Junior PM Roles Are Done – 0 ... Show More
1h 32m
Dec 2024
How a Tech Founder Transformed into a CEO Championing M&A Growth
Art Papas, CEO at Bullhorn,   Growth through M&A is about strategy, timing, and bold leadership. The stakes are high, but the rewards are transformative for those who get it right. In this episode, Art Papas, CEO of Bullhorn, shares his journey from tech founder to M&A leader, an ... Show More
1h 7m
May 30
Fidji Simo - Creating Delightful Consumer Experiences - [Invest Like the Best, CLASSICS]
Welcome to this classic episode. Classics are my favorite episodes from the past 10 years, published once a month. These are N of 1 conversations with N of 1 people. In the midst of her transition to OpenAI, we are spotlighting the force that is Fidji Simo. She is the former CEO ... Show More
1h 12m