Nationwide, just over a million children, mostly girls, participate in cheer each year (some estimates are even higher), more than the number who play softball or lacrosse. And almost every part of that world is dominated by a single company: Varsity Spirit.
It’s hard to cheer at the youth, high school or collegiate level without putting money in the compan ... Show More
Jun 6
Everything You Need to Know About the World Cup
The 2026 World Cup is about to descend on North America — spread across three countries, with 48 teams, and 104 games, and with billions of fans across the globe tuning in to watch the biggest sporting event on the planet. Today, Tariq Panja, global soccer correspondent for The N ... Show More
36m 44s
Jun 5
One Town's Blueprint for Resegregating America
A real estate investor’s pursuit of cheap land has prompted a lawsuit against a compound in Arkansas that will test whether civil rights laws can stop a whites-only town from existing in America. Today, Debra Kamin, a New York Times investigative reporter, discusses the community ... Show More
34m 22s
Apr 2023
Besting The Boys: How Alyssa Thompson Is Changing Soccer
Alyssa Thompson's incredible soccer talent has already made her look like a future global star, even though she's just 18 years old. And her path to greatness, which included becoming the first girl to play on an MLS Next boys academy team (along with her sister, Giselle), has ch ... Show More
27m 28s
Oct 2025
How to Capitalize on Live Sports Season
Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.This week, Elena, Angela, and Rob break down live sports ... Show More
30m 49s
Jun 2024
The PR Week: 6.6.2024 - Heidi Burgett, US Soccer
<p>It’s going to be a big summer for soccer in the U.S. with the American men's and women’s teams participating in the Summer Olympic Games in Paris and the Copa America kicking off this month. And that’s just a warm-up for the 2026 World Cup, which will be held across the U.S., ... Show More
43m 40s