Nationwide, just over a million children, mostly girls, participate in cheer each year (some estimates are even higher), more than the number who play softball or lacrosse. And almost every part of that world is dominated by a single company: Varsity Spirit.
It’s hard to cheer at the youth, high school or collegiate level without putting money in the compan ... Show More
Mar 24
How China Made Itself Tariff-Proof
About a year into President Trump’s global trade war, China hasn’t just survived. It has emerged stronger than ever on the world stage. Keith Bradsher, the Beijing bureau chief for The New York Times, discusses the domination of China’s robot-powered superfactories and how the co ... Show More
31m 36s
Apr 2023
Besting The Boys: How Alyssa Thompson Is Changing Soccer
Alyssa Thompson's incredible soccer talent has already made her look like a future global star, even though she's just 18 years old. And her path to greatness, which included becoming the first girl to play on an MLS Next boys academy team (along with her sister, Giselle), has ch ... Show More
27m 28s
Oct 2025
How to Capitalize on Live Sports Season
Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.This week, Elena, Angela, and Rob break down live sports ... Show More
30m 49s
Jun 2024
The PR Week: 6.6.2024 - Heidi Burgett, US Soccer
<p>It’s going to be a big summer for soccer in the U.S. with the American men's and women’s teams participating in the Summer Olympic Games in Paris and the Copa America kicking off this month. And that’s just a warm-up for the 2026 World Cup, which will be held across the U.S., ... Show More
43m 40s