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Nov 2024
26m 7s

How to get your coaching business off th...

Lisa Bean
About this episode

How to Get Your Coaching Business Off the Ground! Okay, in part 1 of today’s episode, we’re going to look at how to structure and price your coaching programme. In part 2, I’m going to give you a very specific strategy for getting your coaching business off the ground and win your first five clients.

Here’s what’s covered:

0:00 – Intro: Lisa’s advice for new coaches
00:36 – Who this video is for and revenue goals
01:46 – Step 1: Define your monthly revenue target
02:30 – Step 2: Create a program with a clear structure and outcome
03:39 – How to price your program based on value, not hourly rates
04:50 – Stacking value to make your offer irresistible
05:57 – Importance of filling your calendar with clients—even at reduced rates
06:50 – Define your ideal client and your unique selling proposition
08:05 – Examples of specialised offers to attract your perfect clients
10:00 – Outline your approach to stand out
11:11 – Website vs. energy: what matters most when selling your services
12:01 – Tell your family and friends confidently about your business
13:00 – The power of networking and in-person connections
15:01 – Strategy for making the most of networking events
18:10 – Follow up with people you meet to deepen relationships
20:27 – Building credibility online by sharing your journey and tagging connections
22:11 – How to offer value through a free webinar tailored to client needs
24:50 – How creating value leads to sales opportunities
25:30 – How to start your first few sales online and offline
27:12 – Building a client base before launching a group program
28:42 – Wrapping up: Final thoughts on launching a coaching business

🔗 Links & Resources:

Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/

Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/

Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/

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