What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techn ... Show More
Oct 2024
The Best SEOs Are Not SEOs
<p>E476: Something nobody tells you about SEO. The best SEOs are not SEOs.</p> <p>They're public relations people.</p> <p>The problem is these people have no understanding of backlinks, keyword clouds, semantic relevance scores, domain authority, and technical digital marketing.< ... Show More
14m 6s
Jun 2024
Integrating SEO and Marketing, Building a Digital Community and Working for Yourself with Areej AbuAli, Founder of Women in Tech SEO
<p><a href="https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d ">Find out more about Hostinger here</a>👩💻</p>
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<p>Welcome back to another episode of the Girls in Marketing Podcas ... Show More
40m 59s
Aug 22
6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 342
What do Michael Kors, Blue Nile, and Typeform have in common? More than you’d think. Daniel’s OUT, Tamara’s IN. She’s joined by Kevin Branscum, a brand leader who’s worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren’t built on features or ... Show More
36m 1s
Apr 2023
The Danger of Digital Marketing Dependence
As a marketer, what is the danger of relying too heavily on digital advertising? Angela Voss, Rob DeMars, and Elena Hengel tackle this question in the first-ever episode of The Marketing Architects. Too many businesses are facing the consequences of an overreliance on digital adv ... Show More
21m 37s
Oct 1
What It Means to Be Audience-First in Marketing with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind | Ep. 353
Think you know your customer? You might be wrong. And that’s costing you. Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today’s top brands balance personalization and privacy. Money isn’t the only currency around here…it’s ... Show More
26m 29s
Sep 14
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT ... Show More
1h 11m