omer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.

Key Takeaways:

00:37 - A single open-ended question can reveal a wealth of valuable insights
05:51 - Listen for the language customers use in their feedback for possible marketing opportunities
08:42 - Form questions and answer fields that allow customers to use their own words to express what they think
14:18 - Focus on organic feedback rather than quantitative metrics

Links and Resources:

Customer feedback on basecamp.com

Books by 37signals

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

1d:T481,In this bonus episode of REWORK, 37signals' co-founder and CTO David Heinemeier Hansson shares his exploration into Linux, development of Omarchy, and the company's decision to go all-in.Key Takeaways:00:43 – David's exploration into Linux and development of Omarchy04:27 – How Omarchy is different, Hyprland, and tiling windows managers11:05 – The joy and excitement in exploring something new13:14 – The recent announcement David shared with the 37signals' team regarding Linux and Omarchy21:20 – Why it's important for the team to be all-in on Oma

Question Your Customers