Is this the end of super shoes?

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The running shoe industry is worth around $50bn across the world, with more and more of us taking part in the sport.With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sportswear company, ... Show More

As we head towards the postponed Tokyo Olympics, the world’s eyes will be on athletics. But huge controversy is brewing over a new type of super shoe which has led to a recent surge in track and field records. Ivana Davidovic asks whether runners' ability is becoming less and les ... Show More

The running shoe industry is worth around 50 billion dollars across the world, with more and more of us taking part in the sport. With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sports ... Show More

Today is Thursday, February 29, and we're looking at Nike vs. On Running.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your ... Show More

Kenyan runners, like many others, are grappling with the impact of expensive, high-performance shoes. This story was written by Jonathan W. Rosen and narrated by Noa - newsoveraudio.com. 

Today is Thursday, May 9, and we're looking at Nike vs. Adidas.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free tria ... Show More

<p>What's up podcast, this is an awesome episode from Complex's sneaker series called Full Size Run. Brand new on the podcast as it was filmed a few days back. We talked sneaker culture and my new KSwiss 004's that drop exclusively on the network app in the coming days. Check out ... Show More

Since the launch of the first carbon-plated super shoe in 2016, running shoe technology has advanced by leaps and bounds, shattering world records along the way. But is it all down to the shoe? How do they actually work? Are they the right choice for you? And who exactly have the ... Show More

In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be valued at $220 Billion by 2020 (which is double the GDP of Ukraine) but that begs ... Show More