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Oct 2024
51m 17s

Clean Formulas, Clear Results: Inside HU...

Takara Sewitt | Wavebreak
About this episode

HUM Nutrition, co-founded by entrepreneurial leader Walter Faulstroh, has been a trailblazer in the wellness industry since 2012. After co-founding and exiting V Water to PepsiCo, Walter launched HUM out of his personal struggle with acne, with a mission to revolutionize the supplement space. High expectations meet high standards at HUM, where clean formulas and clinically tested actives deliver results you can see and feel. Verified clean ingredients and triple-tested purity ensure that every product meets the highest benchmarks, backed by independent third-party validation. With certifications from the Clean Label Project, Prevented Ocean Plastic, and Non-GMO Project, HUM stands as a leader in transparency and sustainability. Shop for skin, hair, body, and mood supplements you can trust—because at HUM, living by clean standards is more than a promise, it’s a commitment to excellence. Expect more from your supplements and experience the difference.

In this episode, Walter also discusses:

  • Disrupting the category in 2012
  • Becoming a leader in women’s wellness
  • Taking a consumer-first holistic approach
  • Ingredients like berberine, which help boost your metabolism
  • Their new Flatter Me Plus de-bloat supplement

We hope you enjoy this episode and gain valuable insights into Walter’s journey and the growth of HUM. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out HUM at www.humnutrition.com and on Instagram at @humnutrition

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

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