Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA.
Don't miss out on this enlightening discussion!
00:00 Introduction
00:49 Meet Karen Khattab: E-commerce Expert
02:27 Diving into E-commerce in MENA
07:35 The Rise of Quick Commerce
14:55 Understanding Retail Media
16:47 Global vs. Local Retail Media
20:45 The Importance of Retail Media for Advertisers
24:53 Deterministic vs. Probabilistic Targeting in Retail Media
25:15 Amazon's Extensive Audience Segmentation
25:43 Targeting Strategies and Retargeting on Amazon
26:30 Full Funnel Targeting and Advanced Audience Insights
27:20 Amazon Marketing Cloud and Vendor Central
28:10 Comparing Amazon with Other Retailers
31:50 Return on Ad Spend: The Ultimate Metric
35:40 Platform Performance by Category
38:24 Importance of Testing Different Platforms
41:29 Innovative Campaigns and Offline Presence
44:56 Training Needs in E-commerce and Retail Media
48:30 Third-Party Tools and Platform Tracking
50:04 Conclusion and Final Thoughts
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