Taylor Swift has superfans all over the globe. So does Justin Bieber and Katy Perry. Do you know who helped them get those superfans? Brittany Hodak. Brittany is our guest on the podcast today.
Just like music stars, real estate professionals need superfans. It is not enough to get a repeat client or have a database full of contacts. You need people who are going to go out there and evangelize for you. Brittany’s new book “Creating Superfans” explains exactly how to make this happen.
On today’s show, Brittany walks us through the basics: Start with your story, understand your customer’s story, personalize everything, exceed expectations, and repeat.
Be sure to check out Brittany’s book, and the next time you see Taylor Swift, remember you can create superfans, too.
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