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Oct 2024
9m 1s

7 tips for compelling titles to captivat...

LOUISE HARNBY (FICTION EDITOR) AND DENISE COWLE (NON-FICTION EDITOR)
About this episode

Learn how to create engaging titles for conference sessions, blog and podcast headings and email marketing subject lines.

Listen to find out more about

  • Being specific
  • Using numbers
  • Being short and snappy
  • Choosing verbs wisely
  • Piquing curiosity
  • Targeting your audience

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Denise and Louise


Music credit

'Vivacity’ by Kevin MacLeod

  • Link: https://filmmusic.io/song/4593-vivacity
  • Licence: http://creativecommons.org/licenses/by/4.0/

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