Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini’s 1984 findings still apply.
How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xk
Bas’s book Online Influence: https:/ ... Show More
May 4
Why willpower alone doesn’t work
Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens. He didn't trust his willpower, so he removed the choice entirely. Today, Owain Service, co-founder of the Behavioural Insights Team and CEO at CogCo, calls that a commitment device. And modern evidenc ... Show More
25m 14s
Apr 27
Prof Wiseman: “This is how you spot a liar”
Warning, you’ll hear a lie in this episode. You won’t be told it's a lie. And 29% of those who listen probably won’t spot the lie. But if you listen till the end, you’ll learn the proven tips to spot lies like these. Today on Nudge, Professor Richard Wiseman explains: 1) How to s ... Show More
30m 57s
Apr 20
Nir Eyal “Why These £39 Placebo Pills Actually Work”
There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five stars. Today, Nir Eyal explains the remarkable science behind why placebos work. --- Listen to the bonus episode: https://nudge.kit.com/40414a1b44 Nir’s book Beyond ... Show More
29m 54s
Dec 2024
Malcolm Gladwell on influence, technology, and the evolution of The Tipping Point
What does it take for an idea to reach a tipping point today, and how has that changed over 20 years? In this episode of Hello Monday, best-selling author Malcolm Gladwell joins Jessi Hempel to explore how the power of influence has evolved in the digital age. In his new book, Re ... Show More
35m 56s
Feb 2025
Malcolm Gladwell, Social Engineering and The Magic Third
If you haven’t changed your mind on anything in the past two decades, you should reconsider your beliefs.
Malcolm Gladwell’s latest book is Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering and he is the host of the podcast Revisionis ... Show More
36m 51s
Jun 2025
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity.
In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its ki ... Show More
14m 30s
Oct 2024
272: Seth Godin on Publishing Strategy, Missed Opportunities, Sunk Costs, Social Media, and Smart Risks
“How do you decide who has the power to judge you? Who are you seeking to please? Is that validation directly in alignment with how you are rewarded and how you're organized?” Seth Godin is back with a brand new book, This Is Strategy: Make Better Plans, and if you loved Free Tim ... Show More
46m 27s
May 2024
Cuba Gooding Jr: Diddy, Assault Allegations & The Dark Side of Hollywood | PBD Podcast | Ep. 407
<p>Patrick Bet-David sits down one-on-one with actor Cuba Gooding Jr.
Cuba Gooding Jr., born in 1968 in The Bronx, New York, is best known for his Oscar-winning role as the charismatic Rod Tidwell in "Jerry Maguire" and his compelling performance in "Boyz n the Ho ... Show More
1h 40m