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Oct 2024
39m 5s

Is the “godfather of influence” still re...

Phill Agnew
About this episode

Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini’s 1984 findings still apply. 


How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xk


Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/


Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524


BBC’s Bickman experiment: https://youtu.be/4jcleVvgchs?si=hxG2nodA_1vAZfDS


Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

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