Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini’s 1984 findings still apply.
How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xk
Bas’s book Online Influence: https:/ ... Show More
Dec 2024
Malcolm Gladwell on influence, technology, and the evolution of The Tipping Point
What does it take for an idea to reach a tipping point today, and how has that changed over 20 years? In this episode of Hello Monday, best-selling author Malcolm Gladwell joins Jessi Hempel to explore how the power of influence has evolved in the digital age. In his new book, Re ... Show More
35m 56s
Feb 2025
Malcolm Gladwell, Social Engineering and The Magic Third
If you haven’t changed your mind on anything in the past two decades, you should reconsider your beliefs.
Malcolm Gladwell’s latest book is Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering and he is the host of the podcast Revisionis ... Show More
36m 51s
Jun 2025
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity.
In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its ki ... Show More
14m 30s
Oct 2024
272: Seth Godin on Publishing Strategy, Missed Opportunities, Sunk Costs, Social Media, and Smart Risks
“How do you decide who has the power to judge you? Who are you seeking to please? Is that validation directly in alignment with how you are rewarded and how you're organized?” Seth Godin is back with a brand new book, This Is Strategy: Make Better Plans, and if you loved Free Tim ... Show More
46m 27s