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Oct 2024
11m 43s

Branson's Cola Gamble

The Retrospectors
About this episode
Rerun: Virgin Cola, Sir Richard Branson’s ultimately flawed contender in the Cola Wars, was certainly taken seriously by the competition. On 11th October 1994, a pokerfaced Coca-Cola spokesperson told The Independent: “Consumers consistently demonstrate, when given a free choice, that they prefer our product. ”Despite an extensive publicity campaign - includ ... Show More
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