logo
episode-header-image
Oct 2024
30m 10s

Episode 192 | She Quit Live Launching fo...

Gemma Bonham-Carter
About this episode

What if I told you that you could make over $160K without the stress of live launching? Katy Caldwell did just that, and she’s here to spill all the details on how she pulled it off—twice!

In this episode, I’m sitting down with Katy Caldwell, co-host of the Hustle Humbly Podcast and a total boss when it comes to online course sales. Katy's journey from live launches to nailing her Black Friday promotions using my Black Friday in a Box strategy is nothing short of inspiring. 

She’s sharing exactly how she turned a 6,500-person email list into $84K during Black Friday and then did it again for $81K in the spring. Spoiler alert: She even stopped live launching altogether because of this success!

We dive deep into the strategy, her best practices, and how you can replicate this success—even if you have a mid-sized email list and lower-ticket products. If you’re ready to boost your sales and make your promotions easier, this episode is a must-listen.

What you’ll learn:

  • How Katy used my Black Friday in a Box strategy to make $165K in two promotions.
  • The math and mindset behind setting realistic (and ambitious) sales goals.
  • Why she decided to stop live launching and focus on evergreen strategies.
  • The key to selling low to mid-ticket products in high volumes.
  • Tips for keeping your email list engaged—even with multiple promotions.
  • The secret sauce behind Katy’s consistently high open rates.

Resources Mentioned in this Episode:

Your Next Steps:

  • Work with Me: https://www.gemmabonhamcarter.com/programs
  • What I Use to Run My Business: https://gemmabonhamcarter.com/tools
  • Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
  • Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
  • Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/ 
  • Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

Support the show

Up next
Aug 18
Episode 230 | How to Win Black Friday 2025 [Interview with the Black Friday Summit hosts]
Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong.They're slashing prices and praying. They're throwing up a quick "50% off everything!" post on Instagram and wondering why their sales are flat. They're convinced their audie ... Show More
38m 14s
Aug 11
Episode 229 | Productivity Slumps, Big Projects, and Evergreen Wins (a mid summer update)
Summer productivity got you feeling like you're running on dial-up internet? Same, girl, same.I had this brilliant idea to squeeze in a "CEO check-in week" mid-summer between family trips. Spoiler alert: trying to fire up your work brain in July after weeks of living in your swim ... Show More
25m 1s
Aug 4
Episode 228 | Solo Episodes vs Interviews: Why Your Podcast Strategy Might Be Backwards
Starting a podcast to grow your business? Hold up. Before you default to that classic interview format everyone seems to be doing, let's talk strategy.I recently had a coaching call where this exact topic came up, and it got me fired up because I see so many course creators and c ... Show More
18m 21s
Recommended Episodes
Nov 2024
641. Last Minute Black Friday Strategies
Welcome to another episode, Product Bosses! Today I’m diving into last-minute Black Friday strategies perfect for product-based business owners, like yourself! If you’re feeling overwhelmed or unprepared, don't worry because I’ve got you covered with actionable tips that are easy ... Show More
12m 15s
Feb 2025
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
In this episode of The Russell Brunson Show, I’m pulling back the curtain on a powerful strategy I’ve been quietly perfecting for the past four years… I call it the Content Launch Funnel. I love this funnel because it allows you to email your list daily without burning them out w ... Show More
35m 30s
Sep 2024
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW
Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discount ... Show More
52m 30s
Feb 2025
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
In this episode of The Russell Brunson Show, I’m diving into one of the biggest secrets behind explosive business growth - momentum. Most marketers launch a product, see some initial success, and then stop! It boggles my mind because they lose all the traction they’ve built. But ... Show More
33m 49s
May 14
Episode 761: Wednesday Weekly Win: How A Gut Health Expert Took Her Digital Offer To 500k and Sold Out 4 Launches in 48hrs - Hannah Aylward’s Digital CEO Success Story
It's Wednesday, and you know what that means? Another Wednesday Weekly Win is here to fuel your soul and your business! Today, Jenni dives deep with the incredible Hannah Aylward, who went from being a total rockstar gut health expert with zero online marketing experience to a ha ... Show More
46m 56s
Apr 2025
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime funne ... Show More
45m 11s
Aug 2024
615. Tips for Product Business Owners to Maximize Their Sales This Holiday Season
Welcome back, product bosses! Today’s episode is unique because I am re-airing a Blended Life episode that I did live on Instagram. I received such an overwhelming response of product bosses who needed to hear this that I wanted to share it as a podcast episode.That’s why in toda ... Show More
23m 29s
Jun 16
Episode 774: Unleashing Feminine Power: Mel Wells’ Journey to a 7-Figure Wellness Empire with BBD
Think multi-6 figure launches selling high-ticket products, from a single webinar, is impossible? Think again! In this episode, I sit down with Mel Wells, a best-selling author, feminine embodiment coach, and global speaker, right here in Sedona, as she reveals how she built her ... Show More
45m 44s
May 30
Episode 770: Digital CEO Success Story: She SOLD OUT her Beta, Stopped Trading Time for Money and 3X her Annual Revenue - Jenny Ferrero’s BBD Success Story
Ready for a dose of what's truly possible? This week on the podcast, we’ve been featuring inspiring Business By Design students who are doing BIG things. Today, we introduce you to Jenny Jaucian, a fitness and sustainable weight loss coach who traded burnout for breakthrough and ... Show More
1h 5m
Aug 2021
From Struggling to Selling Out Offers: A Case Study with Leesa Klich
Send us a textYou’re doing everything right. You’re offering a ton of content to get people in the door. But no matter what you do in your business, you only get a sale here or there. You’re just not seeing the results you want. So how can you make more sales? My guest today, CEO ... Show More
42m 23s