logo
episode-header-image
Oct 2024
30m 10s

Episode 192 | She Quit Live Launching fo...

Gemma Bonham-Carter
About this episode

What if I told you that you could make over $160K without the stress of live launching? Katy Caldwell did just that, and she’s here to spill all the details on how she pulled it off—twice!

In this episode, I’m sitting down with Katy Caldwell, co-host of the Hustle Humbly Podcast and a total boss when it comes to online course sales. Katy's journey from live launches to nailing her Black Friday promotions using my Black Friday in a Box strategy is nothing short of inspiring. 

She’s sharing exactly how she turned a 6,500-person email list into $84K during Black Friday and then did it again for $81K in the spring. Spoiler alert: She even stopped live launching altogether because of this success!

We dive deep into the strategy, her best practices, and how you can replicate this success—even if you have a mid-sized email list and lower-ticket products. If you’re ready to boost your sales and make your promotions easier, this episode is a must-listen.

What you’ll learn:

  • How Katy used my Black Friday in a Box strategy to make $165K in two promotions.
  • The math and mindset behind setting realistic (and ambitious) sales goals.
  • Why she decided to stop live launching and focus on evergreen strategies.
  • The key to selling low to mid-ticket products in high volumes.
  • Tips for keeping your email list engaged—even with multiple promotions.
  • The secret sauce behind Katy’s consistently high open rates.

Resources Mentioned in this Episode:

Your Next Steps:

  • Work with Me: https://www.gemmabonhamcarter.com/programs
  • What I Use to Run My Business: https://gemmabonhamcarter.com/tools
  • Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
  • Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
  • Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/ 
  • Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

Support the show

Up next
Nov 3
Episode 237 | The AI Stuff That's Giving Me the Ick
I was about to title this episode "How I'm Actually Feeling About AI Right Now", because honestly? It's not all sunshine and robots over here.Look, you know me. I'm the AI girl. I teach it, I use it, I've built entire systems around it. But lately? Some stuff happening in the AI ... Show More
26m 1s
Oct 27
Episode 236 | How a Food Photographer Crushed Black Friday, with Sam Adler
What if you could run a scrappy Black Friday promo and walk away with $15,000 in sales?That's exactly what Sam Adler did, and she's here to spill all the details.Sam is a classically trained pastry chef turned award-winning food photographer and stylist. Her vibrant style and sma ... Show More
30m 2s
Oct 20
Episode 235 | She Made $51K in One Week Using This Strategy… in the photo organizing niche!
Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare when she ran her first strategic Black Friday promotion.In this episode, I'm sitting down with Megan O'Hare, the powerhouse behind The Photo Pr ... Show More
29m 31s
Recommended Episodes
Nov 2024
641. Last Minute Black Friday Strategies
Welcome to another episode, Product Bosses! Today I’m diving into last-minute Black Friday strategies perfect for product-based business owners, like yourself! If you’re feeling overwhelmed or unprepared, don't worry because I’ve got you covered with actionable tips that are easy ... Show More
12m 15s
Feb 2025
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
In this episode of The Russell Brunson Show, I’m pulling back the curtain on a powerful strategy I’ve been quietly perfecting for the past four years… I call it the Content Launch Funnel. I love this funnel because it allows you to email your list daily without burning them out w ... Show More
33m 30s
Sep 2024
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW
Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discount ... Show More
52m 30s
Oct 16
725. What to Do NOW So You’re Ready by Black Friday
Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step H ... Show More
11m 15s
Feb 2025
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
In this episode of The Russell Brunson Show, I’m diving into one of the biggest secrets behind explosive business growth - momentum. Most marketers launch a product, see some initial success, and then stop!  It boggles my mind because they lose all the traction they’ve built. But ... Show More
31m 49s
May 2025
Episode 761: Wednesday Weekly Win: How A Gut Health Expert Took Her Digital Offer To 500k and Sold Out 4 Launches in 48hrs - Hannah Aylward's Digital CEO Success Story
<p dir="ltr">It's Wednesday, and you know what that means? Another Wednesday Weekly Win is here to fuel your soul and your business! Today, Jenni dives deep with the incredible Hannah Aylward, who went from being a total rockstar gut health expert with <em>zero</em> online market ... Show More
46m 56s
Apr 2025
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime fu ... Show More
43m 11s
Aug 2024
615. Tips for Product Business Owners to Maximize Their Sales This Holiday Season
Welcome back, product bosses! Today’s episode is unique because I am re-airing a Blended Life episode that I did live on Instagram. I received such an overwhelming response of product bosses who needed to hear this that I wanted to share it as a podcast episode.That’s why in toda ... Show More
23m 29s
Jun 2025
Episode 774: Unleashing Feminine Power: Mel Wells' Journey to a 7-Figure Wellness Empire with BBD
<p dir="ltr">Think multi-6 figure launches selling high-ticket products, from a single webinar, is impossible? Think again! In this episode, I sit down with Mel Wells, a best-selling author, feminine embodiment coach, and global speaker, right here in Sedona, as she reveals how s ... Show More
45m 44s
May 2025
Episode 770: Digital CEO Success Story: She SOLD OUT her Beta, Stopped Trading Time for Money and 3X her Annual Revenue - Jenny Ferrero's BBD Success Story
<p dir="ltr">Ready for a dose of what's truly possible? This week on the podcast, we've been featuring inspiring Business By Design students who are doing BIG things. Today, we introduce you to Jenny Jaucian, a fitness and sustainable weight loss coach who traded burnout for brea ... Show More
1h 5m