E451: How this guy was getting paid $10,000 for an hour-long consulting call, cold, with no referrals.
This was 2017, and my clients were paying this guy.
Here’s how he pulled this off.
00:00 The $10,000 Consulting Call 00:41 Introduction to This Guy’s Marketing Genius 01:25 Deep Dive 02:15 Controversial Marketing Tactics 03:04 Fabricated Stories 07:13 Guerrilla Marketing Examples 09:56 Pivot 10:25 Final Thoughts
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