How can culture thrive in a rapidly evolving entertainment landscape? In this episode of inbold, Karim Sarkis is joined by Charalampos Chaitas from Qiddiya Investment Company to discuss how play, creativity, and innovation are driving cultural transformation in Saudi Arabia. Tune in as they explore the intersection of arts and entertainment, the role that people play in shaping the future of culture, and the unique ways Saudi Arabia is blending its rich heritage with forward-thinking experiences.