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Sep 2024
50m 35s

#HS - PayPal : Optimiser son taux de con...

LAURENT KRETZ | ORSO MEDIA
About this episode

A l’occasion de la Paris Retail Week, Laurent Kretz retrouve Francis Barel, General Manager de PayPal France. Il présente les dernières fonctionnalités du leader du paiement en ligne à destination des PME. Et notamment PCPP, ou Paypal Complete Payments Platform, qui protège les e-commerçants et les consommateurs, avant et après l’achat. Francis revient sur le rôle de tiers de confiance que joue PayPal dans l’e-commerce et décrypte pour nous les tendances fortes du secteur en Europe et dans le monde.

Dans ce nouvel épisode du Panier, vous trouverez des clés pour :

00:00:00 - Intro

00:04:35- Passer des transactions entre particuliers à la première solution de paiement pour les e-commerçants  ; 

00:13:00 - Offrir un meilleur taux de conversion et de complétion que la carte bancaire grâce à son système de gestion des risques ;

00:16:20 - Développer une solution 5 en 1 qui facilite les transactions e-commerce, pré et post achat ; 

00:25:40 - Faciliter l’adoption de solutions de paiement concurrentes ; 

00:28:30 - Nouer des partenariats stratégiques qui facilitent les intégrations en e-commerce ; 

00:32:15 -  Faciliter l’encaissement des paiements dans le monde physique  ;  

00:36:50 - Investir la Paris Retail Week pour toucher les PME ; 

00:44:30 - Tester ses nouvelles fonctionnalités sur le marché américain et adapter leur roll-out en Europe.


Pour en savoir plus sur les références abordées dans l’épisode :

#121 - Série Spéciale Paiement - L’innovation au service de l’inclusion financière, avec Francis Barel de PayPal

L’étude PayPal sur l’optimisme des e-commerçants français 

La campagne PayPal Everywhere avec Will Ferrell

Et quelques dernières infos à vous partager : 

Le Panier est un podcast produit par CosaVostra, du label Orso Media.

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