Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed April Showers.
Founder of Afro Unicorn, joins Money Making Conversations Masterclass to share how she built the first Black woman-owned, fully licensed character brand in major retail. With over $20 million in sales, Afro Unicorn celebrates diversity and empowers women and children of color.
🔑 Key Themes & Highlights
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Origins of Afro Unicorn
- April was inspired by a friend's repeated reference to her as a "unicorn," highlighting her extraordinary ability to balance multiple businesses and raise two children.
- Noticing existing unicorn imagery lacked representation, she created Afro Unicorn to uplift young girls of color.
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Challenges & Early Growth
- Despite facing personal hardships—including her son's hospitalization and several family losses—April remained committed to her mission.
- Her persistence led to a viral moment where a young girl wearing an Afro Unicorn shirt caught Walmart’s attention, resulting in a licensing deal.
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Licensing & Expansion
- Instead of manufacturing herself, April strategically partnered with licensees to distribute Afro Unicorn merchandise.
- Within a year, she secured 45+ licensing agreements, expanding into books, bedding, hair care, party supplies, and more.
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Business Strategy & Advice
- Trademarking Afro Unicorn early, hiring an accountant and lawyer, and writing a business plan were critical to her success.
- She advises entrepreneurs to visualize success, stay consistent, and never quit.
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Future Plans
- April is developing Miss April’s Crown, an animated series teaching young entrepreneurs business skills through affirmations and mentorship.
📘 About the Brand
Afro Unicorn is available at major retailers, including Walmart, Target, and Amazon.
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