At just 22 years old, Amira Rasool launched The Folklore as an e-commerce website featuring African-based fashion and homeware brands. The goal was to bring diversity to the fashion landscape here in the United States and to create sustainable revenue streams for designers who weren't being given the global recognition they deserved. Just four years in, Amir ... Show More
Yesterday
The Who What Wear Podcast: Jewelry Designer Jennifer Fisher on 20 Years of Her Brand, Current Best Sellers, and Expanding Her Empire
In this episode, Who What Wear Shopping Director Bobby Schuessler sits down with jewelry designer Jennifer Fisher to look back on her career 20 years after she started her namesake brand. Over the last two decades, Fisher was named a finalist for the 2012 CFDA/Vogue Fashion Fund, ... Show More
25m 6s
Feb 2
Andrea Beaty: Award-Winning Children’s Author
Andrea Beaty is an award-winning children’s author. Before she became known for her curious and clever characters in Rosie Revere, Engineer, and Ada Twist, Scientist, she was on track for a career in STEM. In college, Beaty studied biology and computer science, and then went on t ... Show More
56m 17s
Jan 28
The Who What Wear Podcast: Denim Expert Jane Herman on the 5 Jean Styles to Keep in Your Closet Year-Round, and Her Favorite Silhouette for 2026
Jane Herman, the founder of denim line The Only Jane, author of the popular Substack Jane on Jeans, and newly appointed WWW editor in residence, is a denim expert. In this episode, Who What Wear co-founder and Chief Content Officer Hillary Kerr sits down with Herman for a 2026 de ... Show More
36m 1s
Jan 2025
25 Years of Rodial: Revolutionizing Skincare and Complexion Innovation with Founder Maria Hatzistefanis
<p>Rodial is a luxury beauty brand founded by Maria Hatzistefanis in 1999, a London-based entrepreneur and bestselling author. Driven by a vision to create targeted, results-driven products, she identified a gap in the market for skincare solutions that deliver both instant and l ... Show More
51m 33s
Oct 2022
TA3: Going Viral on Tik-Tok with Founder and CEO Leila Shams
<p>Even after failing out of design school, <a href="https://ta3swim.com/" target="_blank"><strong>TA3</strong></a> Founder and CEO, Leila Shams, still felt called to a career in the fashion industry. While designing for top brands in New York City, she created her own celebrity- ... Show More
1h 2m
Oct 2025
032c: Can a Magazine Start a Fashion Line?
For decades, the Berlin-based fashion and culture magazine 032c, founded by Joerg Koch, set a global standard for transgressive ideas and stunning visuals that inspired leagues of creatives. Now joined by his wife, designer Maria Koch, the brand has successfully added a fully fle ... Show More
1 h
Aug 2025
She Quit Her Coveted Role at ELLE to Launch a Fashion Startup No One Thought Would Work
Kate Davidson Hudson was supposed to climb the career ladder every fashion girl dreamed of. Instead, she walked away and built a tech company from scratch. This week on SUPERWOMEN, I sit down with the founder and CEO of a shoppable AI closet platform, Vêtir, and a longtime force ... Show More
38m 25s