TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. Google vs the U.S., part 2. And augmented reality comes for a high-sales category.
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Sep 2020
Fai-Retails Do Come True: In Market Audience for Google Shopping Campaigns - Ep. 140
<p>This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially rolls out custom audiences.</p>
1h 15m
Jan 2022
Reduce, Reuse, Repost. TikTok Recycles Popular Feature from Vine
<p>This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on your site, and your Instagram feed is about to get a whole lot less familiar. Plus, PBR is reASSessing their social media strat ... Show More
1h 10m
Jun 2018
Apple Expands Advertising Business, Facebook Removes Trending & Much More! -Marketing O'Clock
Join us on Marketing O'Clock, where Greg Finn and Jenn Kaite give you this week's digital marketing news rundown LIVE from Cypress North! With news from Apple looking to expand advertising business, Bing Merchant Centers new Google Merchant Centers import tool, Google Posts updat ... Show More
9m 11s
Sep 2021
Understanding The Digital Economy
<p>Today's episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID- ... Show More
32m 54s
Jun 2024
Is the NY Times Just a Gaming Platform?
Even the Grey Lady struggles to profit from the news. This week, Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by Semafor founder Ben Smith to discuss media profit models, the impact of Google’s AI on the news biz, and the TikTok-ification of information. In the Plus ... Show More
43m 47s
May 2024
Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements
<p>Google Marketing Live 2024
This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Googl ... Show More
1h 16m
Apr 2024
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More
41m 28s
