logo
episode-header-image
Sep 2024
8m 50s

From FYP to ROI?

TOD MAFFIN
About this episode

TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. Google vs the U.S., part 2. And augmented reality comes for a high-sales category.


Links to today's stories


📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us


GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium


✨ Premium tools: Update Credit Card • Cancel


MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack


UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses



Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.


Some links in these show notes may provide affiliate revenue to us.




Privacy & Opt-Out: https://redcircle.com/privacy
Up next
May 14
The End.
The final episode.Privacy & Opt-Out: https://redcircle.com/privacy 
6m 9s
May 9
Everything Everywhere All Ads at Once
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
15m 6s
May 2
May 2, 2025
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
9m 46s
Recommended Episodes
Jun 23
🏄 “It’s The New Golf” — Surfing’s wave pool surge. The Infinite Workday. Disney’s Amazon ad collab.
The hot new real estate trend is giant surf parks… Wave Pools borrowed the biz model of golf.117 emails per day? Interruptions every 2 minutes?... Microsoft data reveals your “Infinite Workday.”Disney just hooked up with Amazon on advertising… and TV ads are about to look like In ... Show More
21m 37s
Apr 15
The 4-Step Formula to Go Viral on LinkedIn (2025 Masterclass) | Hala Taha
Ep. 318 What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula to go viral on LinkedIn and break through the noise. Learn more on maximizing your reach by understanding LinkedIn's unique alg ... Show More
42m 1s
Jan 2025
#353 - The Top 11 Online Marketing Predictions for 2025
Send us a textIn this comprehensive episode, we analyze key marketing predictions for 2025 from industry experts and share our own insights. We also review our predictions from last year to see how accurate we were. ____________________________________________ Hosts: Mark Webster ... Show More
1h 13m
Jul 3
🌭 “Profit Puppy” — Nathan’s Hot Dog high. Lululemon’s Costco dupe-suit. Cloudflare’s AI shield.
TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsNathan’s hot dog stock just hit an all-time high… because it’s selling dogs in Ukraine.Lululemon sued Costco for copying their designs… and this dupe crackdown reminds ... Show More
22m 6s
Jan 2025
#354 - How Fery Kaszoni Grew An $8,000,000/yr Agency in 4 Years
Send us a textIn this episode, we dive deep with Fery, founder of Search Intelligence, about building a fast-growing digital PR agency from scratch.From embracing chaos as a growth strategy to developing enterprise-level software solutions, Fery shares candid insights about the c ... Show More
1h 14m
Jun 25
🧢 “To Dad, Love A.I.” – Fathers’ D’AI. Gucci’s Ozempic perfume. Big Concrete’s IPO.
America’s biggest cement business just went public… because commodities don’t exist.Perfume sales are surging right now… Because of dudes, college, and Ozempic? Father’s Day revealed how much we all use AI… And the culprit is Microsoft.Plus, the hottest new fashion trend is Jorts ... Show More
19m 32s
Nov 2024
Ms Pickleson & The Hot Sub
Watch "Scary Times USA" before is gone forever at https://www.moment.co/badfriendsGet MORE Bad Friends at our Patreon!! https://www.patreon.com/badfriendsThank you to our Sponsors: Huel, ZocDoc, Acorns & Mint Mobile • Huel: Try Huel with 15% OFF today using code BADFRIENDS at htt ... Show More
1h 8m
May 26
All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements
This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new pro ... Show More
1h 9m
Jan 2025
Google Ads Guide on How to Switch From Performance Max to Standard Shopping
In this quick Google Ads guide, John Moran reveals how he transitions from Performance Max to Standard Shopping campaigns. He shares how he starts his Standard Shopping campaigns—categories, ad budget, other campaigns to create, etc. Watch this video now to learn how he leverages ... Show More
7m 14s
Mar 2025
💩 “TP’s wet disruptor” — Dude Wipes’ rise. America’s 1st Crypto Fund. The Biz of Breakups.
Dude Wipes hit $200M in sales… because they saw an opportunity in 1 stat about toilet paper.Trump is launching America’s 1st crypto fund… but markets hated the details (lost #Bromentum)Sponsored Breakups are the new trend in marketing… because passion points = loyalty points.Plus ... Show More
23m 11s