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May 2024
33m 41s

How Virgin Atlantic Uses AI to Shape the...

Fetcherr
About this episode

Join us in an enlightening session with Chris Wilkinson, Vice President of Pricing & Revenue Management at Virgin Atlantic, on this episode of the Ai.rline by Fetcherr podcast. 

With over two decades of experience in the aviation industry, Chris has been at the forefront of incorporating advanced AI technologies into Virgin Atlantic's operations. 
In this interview, he delves into the transformative role AI plays in pricing and revenue management, the challenges and successes of AI implementation within a legacy airline, and the measurable impacts of these technologies on efficiency and profitability.

Discover how Virgin Atlantic is leveraging Fetcherr’s AI solutions to not only enhance day-to-day operations but also to drive strategic decisions that will define the future of air travel. Chris will also discuss Virgin Atlantic’s innovative approaches towards bundled services, the integration of Fetcherr's Large Market Model into their systems, and his visions for the future of the industry.

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