logo
episode-header-image
Sep 2024
34m 5s

Use Your Teacher [Brand] Voice: How to C...

Kayse Morris
About this episode
Copywriting in Marketing and Your Teacher Brand Voice- What To Do When It’s All Too Intimidating

Copy is simply your written message, and copywriting is just the act of creating that content. As teachers using written copy to market yourself or your brand is the tricky part, we are already doing the heavy lifting of writing- lesson plans, parent letters, and making our message understood in the classroom. BUT we don’t like to market ourselves. We don’t like to sing our own praises. 

In this episode, with guest Teacher Business Expert, Tina Gabel, we’ll break down the top ways to get out of that slump and get you on track to use your teacher brand voice in your copywriting. 

In this episode, you will learn:

  • How to define your teacher brand voice
  • What to do when copywriting is overwhelming
  • 3 ways to break out of a writing slump
  • When you might need a copywriting mentor
  • The best strategies for using your own copywriting in marketing
Links Mentioned in this Episode about copywriting and your teacher brand:  CEO Teacher® Resources Worth Their Weight in Gold: 

Introducing the CEO Teacher® Directory!

Your one-stop coaching shop for coaches, teachers and teacher business owners to connect. 90% of coaching clients are word-of-mouth referrals, and the same goes for quality coaches and mentors! And the best part is: They are EDUCATORS and understand the unique and often overwhelming demand on your daylight hours! 

Find your perfect match today: kaysemorris.com/askacoach

Let me hit you with some good news, you’re already doing half of the work and well on your way to becoming a CEO Teacher®. It’s time you start leveraging your teaching ideas and begin making money to make your classroom work seem less like a chore and more like the fun you always dreamed about. The 10 Steps To Get Started Selling Your Teaching Resources workbook is important when setting a clear focus for your business goals. Goals are imperative so grab your workbook and get yours on autopilot. 

What’s your best path to making extra money as a teacher? I’m here to help you take massive action, and prioritize the most important biz tips and strategies as you begin the journey toward living your best life! All you have to do is take the 2 minute quiz, and find out how to unlock your teaching magic to kickstart your journey.

Check out my CEO Teacher® Book Recommendations here!

Join Our CEO Teacher® Podcast Community to Grow With Like-Minded Teachers:

Send me a DM on Instagram– I love chatting with my people, so let’s chat copywriting and your teacher brand

Come visit us each Thursday Night for the coolest teachers' lounge on the planet: Teacher TV is back and better than ever!

Enjoying the podcast? Thanks for tuning in!

Tag me @theceoteacher on Instagram and tell me what you are listening to! I love seeing what resonates most with our listeners! 

I don’t want you to miss a thing! Be the first to know when a new episode is available by subscribing on iTunes here!

If you would like to support The CEO Teacher® podcast, it would mean so much to me if you would leave a review on iTunes. By leaving a review, you are helping fellow CEO teachers find this podcast and start building a life they love. 

To leave a review on iTunes, click HERE and scroll down to Ratings and Reviews. Click “Write a Review” and share with me how this podcast is changing your business and your life!

Ready for more? I like your style! Listen to these CEO Teacher® Podcast episodes next!
Up next
Yesterday
How Teachers Can Attract More Income With Less Work, More Play (Hall of Fame Episode)
A Mindset Shift for Teachers Who Want to Work Smarter Not Harder In this Hall of Fame re-release episode of The CEO Teacher® Podcast, we’re diving into the powerful mindset shifts and practical steps teachers can take to work smarter—not harder. If you’ve been taught your whole l ... Show More
27m 56s
Aug 13
The Best Content Creation Tips for Teachers With Jessica Stansberry (Hall of Fame Episode)
Want to master content creation without the overwhelm? In this CEO Teacher® Hall of Fame episode, I’m chatting with the amazing Jessica Stansberry to break down the best content creation tips for teachers. Whether you’re building your brand on social media, creating digital produ ... Show More
30m 49s
Aug 6
How to Make 100k as a Teacher (Hall of Fame Episode)
Teachers 100k Salary Success Stories You’ll Want to Hear Welcome to a special re-release episode from our CEO Teacher® Hall of Fame Series—where we spotlight the most impactful and inspiring episodes that deserve a second (or third!) listen. Why? Because these stories continue to ... Show More
23m 17s
Recommended Episodes
Jul 7
706. The 4-Step Path to a Profitable Product-Based Business
Hey hey, Product Boss! Have you ever felt like your business is a bit all over the place—like you’re spinning your wheels and not getting where you want to go? You’re not alone. In this episode, I’m sharing the exact framework I use to help product-based business owners like you ... Show More
23m 26s
Jan 2025
653. Why You’re Stuck in Your Product Biz and How to Start Moving Forward
Welcome to another episode, product bosses! It’s the start of 2025 and today, I’m reflecting on the past year and sharing my insights on why you might not be making progress in your business plus how you can change that.In this episode, I’m digging into the common pitfalls entrep ... Show More
23m 48s
Jan 2025
652. "I want to cross the six figure mark, but I work a full-time job and my product business is my side hustle- help!" | Coaching Session
Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, I’m chatting with Lai Sha, the owner of Kumumea, an inspiring brand that offers handbags, accessories, and apparel. Just like many of you, Lai Sha is juggling and trying to ble ... Show More
1 h
Jun 2024
Unlock the Secrets and Boost Your Business with AI Today!
Okay, let's be clear: AI isn't a magic wand that transforms potential clients into adoring fans who will buy anything you throw at them. People can detect inauthenticity from a mile away. However, leveraging those advanced algorithms and data-crunching capabilities corr ... Show More
9m 22s
Jan 2025
Episode 485: Do you invest in yourself?
You're working hard, but it feels like you're getting nowhere.What if the problem isn’t your business—it’s that you’re not investing enough in yourself?In today’s episode, Fiona Killackey talks about why small business owners often neglect their own growth. She shares why taking ... Show More
10m 19s
Jan 2025
660. "How do I build a profitable and thriving product-based business?" | Coaching Session
Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to buildi ... Show More
43m 24s
Sep 2022
5 Ways Goal Setting Can Help Increase Your Business Success
[[:encoded, "As a business owner, there are plans you need to make. When you started your business, there was a need to provide a specific solution. This solution may come as a product or a service that solves a problem your target audience face.\n\nBefore opening your door, phys ... Show More
1m 34s
Nov 2024
636. "My products aren’t selling the way I want them to and I don’t know why." | Coaching Session
Welcome back, product bosses! We have another unique coaching session with Sandra, the founder of Cattitude Crafts, who makes and sells beautiful handmade faux floral decor and centerpieces out of silk. If you're just starting your business or you’ve been in business for years, b ... Show More
1h 7m
Mar 2025
672. Everyone Has a Million-Dollar Idea—Why Most People Let Theirs Die
Welcome back, Product Bosses! Have you ever had a million-dollar idea but never acted on it? You’re not alone. In this episode, I dive into why so many brilliant ideas never make it past the “what if” stage and how fear, self-doubt, and waiting for the perfect moment keep entrepr ... Show More
19m 15s
Jun 2021
Values Matter: Taking a Real Stand in Your Business with Erica Courdae
Send us a textToday, I’m joined by my friend and colleague Erica Courdae who has been my DEI consultant and is a part of the CEO Collective as a mentor. She’s back on the show to dive into staying true to your core values when your business is growing, changing, or its mettle is ... Show More
54m 3s