logo
episode-header-image
Jun 2021
54m 3s

Values Matter: Taking a Real Stand in Yo...

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist
About this episode

Send us a text

Today, I’m joined by my friend and colleague Erica Courdae who has been my DEI consultant and is a part of the CEO Collective as a mentor. She’s back on the show to dive into staying true to your core values when your business is growing, changing, or its mettle is being tested.

On this episode of Promote Yourself to CEO:

6:23 - Making a commitment to values. It’s not a one-time thing.

9:51 - Where does real empowerment come from? The word gets thrown around often, but it isn’t a gift you can give others.

12:03 - How do the working and business worlds try to blame the victims?

18:05 - Avoiding echo chambers. Who are you intentionally networking with?

25:05 - You need to life proof your business so it can still thrive when things aren’t perfect.

32:05 - Dealing with panic moments by modeling clear and kind boundaries. Panic is not a business strategy.

36:07 - Having a strategy and a process for making decisions. Running your business becomes easier for yourself and your teams.

39:25 - The noise around you is a big distraction. Do you just need to shut it out, scale back, and return to basics?

43:13 - You can only do what you do for your community in the way that you do it.

48:23 - Clarity in your values makes your business growth journey so much easier.

Show Links

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 That's for listening! I'll see you next week!

Up next
Jun 19
Why You Need to Build Your Village (and Stop Trying to Be Superwoman)
Send us a textStop burning out while building your empire. CEO and entrepreneur Rachel Cook reveals why your success is setting you up for a crash—and the three-layer support system that saved her business during family crisis. Learn the exact reset strategies, email scripts, and ... Show More
46m 50s
Jun 12
It's Messy in the Middle
Send us a textI'm recording from a completely new space today, and honestly, that feels fitting because everything about my business and personal life has shifted over the past 18 months. What started as managing my parents' care while growing a thriving business has turned into ... Show More
47m 28s
May 8
On Track With Your 2025 Goals? Time for a Mid-Year Review
Send us a textFeeling overwhelmed by "Maycember" chaos? Discover my proven mid-year business review process to recalibrate your 2025 strategy before summer disruptions hit. Learn the 80% achievement standard successful CEOs follow, identify your true revenue-driving metrics, and ... Show More
41m 16s
Recommended Episodes
Oct 2021
Tuesday’s Tips — How to Create Early Stage Company Values
Are you an early-stage company? Are you in the process of creating a new division or product? Now is an excellent time to create some company values for your business. It’s actually quite simple! You know the importance of creating company values, but you’ve got an early-stage co ... Show More
4m 35s
May 2022
Ep 100: The Evolution of a Business
Have you ever struggled to make decisions about your business? Whether it’s investing in your business, crafting your messaging, focusing your niche, or packaging your services, business owners are faced with a ton of decisions. And it can be easy to get stuck thinking, “if I kne ... Show More
27m 56s
Mar 2024
When Scaling Your Start-Up, Don’t Lose What Makes It Special
So, you’ve successfully scaled your start-up and you’re growing into a mature company. What, if anything, should you retain from those early days? Harvard Business School professor Ranjay Gulati says the most successful organizations have one thing in common: a soul. “Soul” goes ... Show More
26m 57s
Oct 2024
Navigating Trust Issues in Business
Welcome to another insightful episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have a thought-provoking conversation with leadership engagement expert Chad Brown. Chad, who has a rich background in developing leaders for brands like Lululemo ... Show More
33m 18s
Dec 2024
Sustainable Business Success
Welcome to another insightful episode of Accelerate Your Business Growth! Today, our host Diane Helbig sits down with Dr. Ian Brook, CEO and founder of Rhodes Smith Consulting, to delve into the essence of intentional transformation in the business world. In this episode, Ian hig ... Show More
41m 37s
Nov 2024
Mastering the Profit-First Mindset
Welcome to another episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have a conversation that promises to equip small business owners with invaluable insights on financial health and leadership. Joining us is Michelle Scribner, CEO of Sum of ... Show More
38m 51s
Aug 2024
Becoming a Leader People will Follow with Jenni Field
Jenni Field is the Founder of Redefining Communications, author, podcaster, international speaker,  and business communications strategist. She has worked in communications for almost 20 years, specializing in helping teams and leaders use communication to take people and the org ... Show More
43m 47s
Mar 2025
673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session
Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on ... Show More
44m 39s
Jun 26
Should You Expand Your Business or Stay Focused? Here’s How to Know | Tea with GaryVee Ep.74
Today’s episode is an absolute 🔥 masterclass for anyone trying to grow a business without excuses. I’m coming to you live from NYC, hyped for Game 4 at the Garden, but even more hyped about the energy in this Q&A. We talk live selling, building a brand from zero dollars, balanci ... Show More
33m 7s
Apr 2024
135 | Why DETACHING from your jewelry business is the key to success with Robyn Clark
Ever felt like your self-worth is tied a little too closely to your jewelry business? Today I'm tackling how to detach from your businesses and why it's crucial for your emotional well-being. Through my own rollercoaster journey, I've learned the hard way that being super attache ... Show More
25m 18s