It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And the one-way Instagram format that just became two-way.
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Aug 21
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ... Show More
12m 27s
Oct 1
New “TrumpRx” to Lower Drug Prices & Spotify Drops One CEO for Two
Episode 682: Neal and Toby talk about Trump’s newly launched “TrumpRx” program designed to make more prescription drugs affordable. Then, the federal EV tax credit has officially ended, and some believe a drastic slowdown in EV sales. Also, Amazon overhauls its hardware and some ... Show More
31m 20s
Aug 19
MSNBC Dumps the Peacock Logo & Job Certs Don’t Actually Pay Off
Episode 651: Neal and Toby chat about MSNBC’s changing of their logo and their name, now MS NOW, part of Comcast’s spin-off of cable channels. And, Soho House, the members-only private club goes…private. Next, non-degree job certifications were very popular during the pandemic ye ... Show More
29m 43s
Jun 2024
Facebook Ads for Beginners | Full 2024 Guide - 789
In today's episode, we offer a beginner-friendly guide to Facebook Ads, covering everything from creating and launching ads to targeting your audience on Facebook, Instagram, and the Meta Ads network. My guests Stephen Johnson, Stephen Blackburn, and I provide step-by-step instru ... Show More
55m 2s
Sep 23
Is Amazon Prime Too Hard to Cancel? & Tylenol-maker Tanks From Autism Claims
Episode 676: Toby and Kyle dive into two big trials tackling Big Tech. First, the FTC is alleging Amazon makes Prime too complicated to cancel. Then, it’s a redux of the Justice Department accusing Google of holding a monopoly over digital advertising. Plus, President Trump makes ... Show More
30m 21s
Sep 8
Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon. In this episode, El ... Show More
26m 22s