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Sep 2024
36m 28s

#351 - How to Outplay Competitors and Wi...

Armand Farrokh & Nick Cegelski
About this episode
FOUR ACTIONABLE LEADERSHIP TAKEAWAYS In rip-and-replace deals, start by asking why the existing solution was chosen to understand the problems and motivations behind it. Late in the deal, confirm with your champion if you’re their top choice. Use their guidance to strengthen your position against competitors. When prospects compare you to competito ... Show More
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