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Sep 2024
31m 15s

This Harvard Professor Studies Our Weird...

Phill Agnew
About this episode

Whether clinking a glass with a friend, blowing on a cake, touching wood for good luck or tapping the plane before boarding, most of us have at least one weird ritual. Today’s guest, Harvard Professor Mike Norton, studied them for years. In today’s Nudge episode, he shares his findings. It turns out that those odd rituals are more important than we think. 


Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n


Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

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