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Aug 2024
49m 16s

#051 - Connecting to Your Audience: The ...

Erwin McManus + Aaron McManus
About this episode


🔓Unlock the secret language of human connection with Erwin McManus’ groundbreaking new book, "The Seven Frequencies of Communication." 


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In the latest episode of "The Mind Shift Podcast," Erwin McManus and Aaron McManus take listeners behind the scenes of the Global Leadership Summit (GLS), a pivotal event in the leadership sphere that attracted an impressive audience of over 90,000 attendees. This episode, filled with personal anecdotes and professional insights, offers a comprehensive recap of their experiences at GLS, weaving together themes of leadership, adaptability, and the intersection of business and faith.



During the Global Leadership Summit, Erwin and Aaron created a special advanced edition of Erwin’s new book, "The Seven Frequencies of Communication." This exclusive release was created specifically for GLS attendees, marking a significant milestone in the journey of crafting this transformative book. Erwin expressed his excitement about the impact this book could have on enhancing how people connect and communicate with each other.


Erwin goes on to break down different elements within his talk and the process of crafting his message.


Aaron, sharing his personal reflections, recounted the behind-the-scenes moments, including some technical snags during Erwin's talk. His narrative brought to life the grand scale and the vibrancy of GLS, painting a picture of a gathering that bridges the gap between business acumen and faith-based leadership.


Special moments peppered the podcast, like their amusing encounter with Will Guidara in a hotel coffee shop and heartfelt interactions with attendees that enriched their GLS experience. They tackled tough topics too, such as the complex legacy of Bill Hybels. Erwin and Aaron navigated this sensitive subject with care, discussing how to honor past contributions while acknowledging and learning from mistakes.


As they wrapped up the episode, Erwin and Aaron reflected on the lighter side of leadership, like the role of humor in maintaining a positive team culture. They contrasted rigid rule-setting with the crafting of standards that grow and evolve with the team’s needs, advocating for a flexible and humane approach to leadership.




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Grab your bundle today and unleash your potential! 📈👇


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