I’ve just come back from a massive summer of selling, and it was helped by two things:
(1) I got married and took a week off, so I had to do more in less time to be fully present at my wedding; and,
(2) everyone was reporting 'sales are down, sales are down' but people were looking to me for how to make sales.
It’s a topic no one wants to get into publicly but behind the scenes, soooo many of my client calls are about turning on sales in online businesses.
So, I didn’t even really have the answer. I mean, I did - I know how to sell and what it takes but it felt like this summer, something else was needed...something a little more extra haha.
I reminded myself of two laws that have always served me:
(1) I never got more by doing less - so do more Lisa: explosive action, explosive energy, explosive service; and,
(2) If I put myself out there fully - in heart and spirit and honesty - I would be supported and good things would happen: so turn up and serve Lisa. Go be useful to future clients!
So, I cranked up the content. But, because I didn’t have time to get all my gear out, film, edit and produce, I just filmed stuff live and then reposted that content.
I uploaded an Instagram live, called ‘how to make sales over summer’ (you might have seen it as '100 sales attempts'), to YouTube and to Facebook and my podcast and my site and then emailed it to everyone too.
Then I got clever and spent £100 on ads boosting it to strangers who are most like my current audience and it reached another 60,000 people.
That was pretty cool.
I sent mailers off the cuff, which I typed on my phone...at the gym or on a dog walk.
I made more content for social, scheduled it and sent it. But it wasn’t all Reels for reach. It was stuff I knew my small, current community would see and like. A lot of it came from membership content, insights from client calls and clips from the live I did.
I said yes to speaking at a rather large summer summit (shout out to Jacky who turned up BIG over summer!), even though I really didn’t have the time lol. And I announced a new webinar called ‘Mentor Vibes’, which I made the slides for the day before (because it was literally all so new!) and filmed it live with everyone on the call.
I also finished my '£99 marketing to sell' course, which gave me the perfect 'attraction event' to rave about, so went nuts on telling people about that too haha.
Sales exploded!!!
I sold my £7 guide and my £99 micro course on marketing and won new clients for my £900 hyper focused coaching offer and Straight Line Through (£996) and I’ve got so many people interested in cohort 2 of SLT. It’s madness. But equally it’s not! Because…
💡 If you show up more, with more value, to more people, of course you create more opportunity.
💡 If you run webinars on novel things that are working for you and turn up generously with real knowledge, tactics and energy, of course more people lean into you.
💡 If you say yes and figure it out on the go, of course you’ll fit it in and honour your promises.
💡 If you trust the magic and purpose within you and open the gates and let it out, of course you’ll be of service and magic will take hold of you and the whole situation.
But, I have to say, there was something that made all the difference. Like, it all mashed together to give me the win but when I think about what really made the difference, it’s this:
Authentic vibes: reach: depth: offer.
I showed up as myself and I went a bit mad. I let my full self out to play. Not everyone wanted that energy but those who did welcomed it fully. They wanted it and they needed it. (That's the authentic vibes bit.)
I used free and paid content to get reach. Getting into other people’s fabulous networks was a win too!
Long format, long format, long format. This is the depth bit! Make a live and share it, run a webinar and teach, give people real strategy, real insights, real guidance. Go deep and truly create transformation up front.
Pitch!!! (The offer bit.) I did that webinar and sold my heart out at the end, but in succchh a chill way. I sold my stuff for the people who wanted to work with me and went into the details, but said to those who didn’t “that’s the end of the content if you don’t want to hear the pitch”. Or something like that. And I sold it.
All this to say…
You don't get more from doing less. At this stage, for most business owners, it is explosive action, explosive energy, explosive service that will give you the explosive result.
So what's your next move?
Useful links:
Free 60 minute webinar on how to use this approach, instant access: https://lisa-bean.com/mentor-vibes-webinar/
£7 guide - answer these questions before you engage a coach to make more sales in your business, or you'll waste your coaching spend. https://lisa-bean.com/paid-to-serve/
£99 micro course - THE 6 core things you must know to turn on sales in your online business: https://lisa-bean.com/online-marketing-course/
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