On this week's episode, Emily talks with Shari Aussant from Mermaids on Cape Cod. A long time student of Emily's, Shari has decades of experience in the boutique business including running the country's old country store in Wareham, MA. Shari talks about the changes that she made in her business and her life to make her boutique as successful as it has been ... Show More
Jun 5
Why Boutiques Financially Fail
3 reasons your boutique isn't as profitable as it should be:1. Your financial plan only looks at sales — not loans, taxes, owner pay, or savings. If those aren't in there, the plan doesn't work.2. You're buying inventory with your gut instead of a buying plan by department by mon ... Show More
27m 52s
May 4
Is 2026 Weird? What are other boutique owners doing?
This week I'm pulling back the curtain on one of my Inner Circle membership calls — a raw, unfiltered strategy session with boutique owners who are navigating the second half of 2026 in real time.We cover inventory, marketing, content, and the one question most boutique owners ar ... Show More
22m 56s
Oct 2021
Shark Tank’s Barbara Corcoran on Taking Risks as an Entrepreneur
Barbara Corcoran; business expert, real-estate mogul, and long-time Shark on Shark Tank joins me in this episode to share what she's learned through her years of experience in business, from how to start, what traits are important to have to be a successful entrepreneur, and stra ... Show More
41 m
Jul 2020
Episode 5: Step! With Sharmila Dance: Live, Learn, Dance Entrepreneur Wisdom
My guest Sharmila Kamte, took her childhood passion and dream of dancing and turned it into a successful businesses: Sharmila Dance Center. In this episode we learn from Sharmila's experience, where she shares different "steps" to help you in your own entrepreneurial ventures. Pa ... Show More
50m 54s
Nov 2025
Production & Wholesale Tips With Special Guest Emilie Shapiro
In this episode, I’m joined by jeweler Emilie Shapiro—owner of a brick-and-mortar shop, wholesale pro, author, and educator. We dive into inventory management, production planning, and selling wholesale.Follow Emilie on Instagram at Emile Shapiro Jewelry and Emily Shapiro Studio ... Show More
53m 43s