In our latest episode, Katy Waters, the marketing director at Dyess Air and Plumbing, joins Evan for an engaging conversation on HVAC marketing strategies, data analysis, and market trends. If you’re struggling with how to bring your marketing to the next level, this episode is for you.

Here are 3 key takeaways:

Data-Driven Decisions: Katy emphasizes the importance of leveraging data from platforms like ServiceTitan combined with market share analysis to tailor strategies for different markets, even within close geographical proximity.

Marketing Channels: Discover the power of social media and direct mail for HVAC services. It's time to reassess your marketing efforts to better educate and connect with your customers.

KPIs and ROI: Learn how conversion rates and ROI can redefine how you invest in your marketing activities, ensuring every dollar spent contributes to your company's growth.

Don't miss Katy’s insights on how marketing for trades significantly differs from retail marketing – knowledge that's vital for any HVAC business looking to level up its marketing game!

Find Katy

Website: https://www.dyessair.com/
E-Mail - k.waters@dyessair.com

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662

Sponsored By:
Chiirp: https://chiirp.com/hssr
Elite Call: https://elitecall.net
On Purpose Media: https://onpurposemedia.ca

EP: 214 Katy Waters w/ Dyess Air and Plu...