logo
episode-header-image
Aug 2024
12m 15s

Why Most Podcasts Fail: Setting Realisti...

Hector Santiesteban
About this episode

Hector digs into the common misconceptions that new podcasters often have. He breaks down the realities of starting and maintaining a successful podcast, emphasizing that it's far from a quick or easy path. From the time-intensive nature of production to the slow pace of monetization, Hector offers candid insights and practical advice to help you set realistic expectations and navigate the challenges of podcasting.

Chapters:

  • 00:00:00 - Introduction to Podcasting Success Secrets: Setting the Stage for Real Talk
  • 00:00:32 - The Biggest Mistakes New Podcasters Make: Misconceptions and Missteps
  • 00:01:13 - Understanding the True Effort Required in Podcasting: It's a Marathon, Not a Sprint
  • 00:05:01 - The Hidden Time Costs of Podcasting: What You Need to Know
  • 00:07:17 - Monetization Myths: Why Most Podcasts Don't Make Money Right Away
  • 00:09:21 - Key Takeaways: Practical Advice for Podcasting Success
  • 00:11:27 - How to Connect with Hector and Get Professional Help with Your Podcast

Links And Resources:


Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Up next
Feb 2025
The Podcast Host Playbook: How to Cash In on Your Content with Hector Santiesteban on the ‘7-Figure Leap’ Podcast
Hector Santiesteban steps into the guest seat in this special crossover episode, pulling back the curtain on what it really takes to build a profitable podcast. He breaks down why most business owners get it wrong, how to actually turn your show into a revenue-generating machine, ... Show More
57m 40s
Jan 2025
Podcasts Are More Powerful Than TV and Radio
Podcasting isn’t just another content platform—it’s the game-changer no one saw coming. Hector breaks down why podcasts have become the secret weapon for influence, connection, and impact, especially in a world where trust is hard to come by. He also talks about how podcasting is ... Show More
14m 42s
Dec 2024
The Long Game of Podcasting
Hector shares his no-nonsense approach to building a podcast that doesn’t just survive but thrives for the long haul. He discusses the “infinite game” mindset, pointing out the importance of staying in the game rather than chasing arbitrary milestones. Hector explains three essen ... Show More
11m 7s
Recommended Episodes
Oct 2024
How To Launch One of The Worlds Top Podcasts w/Jordan Harbinger
Jordan Harbinger, a long-time podcaster often recognized as one of the early influencers in the podcasting world, shares his experiences and insights from over a decade in the industry. He talks about the evolution of his podcasting journey, highlighting the importance of adaptin ... Show More
24m 5s
Nov 2024
Podcasting 101: The Ultimate Beginner's Guide for Brands
This week on The Podcast Advertising playbook, our host Heather Osgood breaks down how companies with zero podcasting experience can take the first steps to dive in, even on a budget. We’ll discuss simple strategies for leveraging podcast interviews, reaching new audiences, and c ... Show More
15m 24s
Nov 2020
Podcast Tips: 7 Strategies to Build a Successful Show that Thrives
The question “How do I make a successful podcast?” differs from the question “How do I make a podcast?” in a whole bunch of ways. There's a difference between a show that merely exists, and one that thrives. Let's dive in to some podcast tips that'll help lead you to the latter.A ... Show More
9m 16s
Jul 2024
MBA2492 Q&A Wednesday: How do I get great guests on my podcast?
Wondering how to land amazing guests for your podcast, especially when you’re just starting out? This common challenge plagues many aspiring podcasters who want to elevate their content with engaging and influential interviews. How can you transform your guest list from your imme ... Show More
16m 42s
Feb 2025
#642 - How to Make a Podcast
In this episode, learn how to create a podcast to grow your brand and community. Discover the steps that helped the Serious Sellers Podcast by Helium 10 reach 5M+ downloads. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/ext ... Show More
41m 32s
Oct 2024
The Podcast Playbook: Hala Taha on Podcast Growth, Monetization & LinkedIn Strategies
I had an amazing conversation with Hala Taha, someone who has not only been instrumental in running my podcast but has also completely transformed the way I think about podcasting as a business. We dive deep into her journey from working in radio and starting her own blog to crea ... Show More
1h 1m
Jan 2025
607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing
In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketin ... Show More
49m 21s
Aug 2019
Day 1 - How To Discover If Podcasting Is Right For You In Less Than 1 Hour
Today we discuss how to start a podcast in under an hour to see if podcasting is right for you.In this course you’ll learn to how to successfully make, market, & monetize your first podcast and how to use that podcast to attract your ideal listener, share your story, and help hun ... Show More
11m 13s
Jan 2025
Unlock Your Podcasting Potential as an Amazing Host or Guest with Traci DeForge | Ep #757
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you leveraging the power of podcasting to grow your agency? Whether through guest appearances on industry shows or hosting your own podcast, this medium offers unique opp ... Show More
34m 3s